Tag ppc

13 PPC Tools & Software to Help Your Ad Campaigns Crush It

By in Lead Generation Tag ,

by Pamela Bump for HubSpot I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary. Why? Because there’s no middle ground with PPC ads. They either work as intended to capture your target market or get left in the dust. The right PPC tools can help marketers and sales teams track, monitor, and manage PPC…

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6 tips to track and analyze PPC results

By in Marketing Tag ,

by Grace Mante for Search Engine Land Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives.  While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. What are your main campaign goals? What metrics are important? How are you pacing to your…

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Elevate your PPC with ChatGPT: The art of asking disconfirming questions

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , , ,

by Amy Hebdon for Search Engine Land Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true.  Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Contrast this with confirming questions, which seek validation and reinforce existing perspectives. Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new…

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Handy Marketing Acronyms

By in Marketing Tag , , , , , , , , , ,

Marketing is a field filled with terms, phrases, and acronyms that can be confusing to those who are not familiar with the industry. In this article, we outline some of the most commonly used acronyms in marketing and their meanings. ROI: Return on Investment. This is a measure of the profitability of an investment, calculated by dividing the net return by the cost of the investment. In marketing, ROI is used to determine the effectiveness of a particular campaign or strategy. CPA: Cost Per Action. This is a metric used to measure the cost of a specific marketing action, such…

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