Tag ai

How AI Will Reshape HR in 2025

By in Artificial Intelligence and Machine Learning, Human Resources Tag , ,

By Louise Willoughby, In recent years, the HR world has felt the strong influence of AI, forcing leaders to rethink how technology can enhance their roles and team strategies. Starting in late 2022, with the unveiling of ChatGPT and the explosion of the AI hype cycle, HR leaders have been scrambling to integrate this technology into their operations. In doing so, they’ve been faced with fundamental questions about the field. What, in the end, is HR for? And how exactly can advanced technology help practitioners accomplish their aims more effectively? It has always been clear that AI was never going…

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I Tried Three Generative AI CRMs: Here Are My Thoughts

By in Artificial Intelligence and Machine Learning, Sales Tag , , , , ,

by Zoe Ashbridge AI is becoming a core part of CRM systems. Considering the time-saving benefits, it’s unsurprising that generative AI CRMs can be incredibly valuable in helping businesses grow. I’ve already written an article on CRMs with AI, but I wanted to take my curiosity about AI and CRM one step further. So, in this article, I’m focusing specifically on three generative AI CRMs, how generative AI can improve the sales process, and much more. While researching this article, I’ve tried to find unique ways of using generative AI in CRMs. I’ve also spoken to people using it in their…

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AI and online reputation: How to stay in control

By in Artificial Intelligence and Machine Learning, Business Management Tag , ,

by Anthony Will From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective.  But while AI offers powerful tools, businesses must use them strategically to maintain authenticity and trust.  Here’s how AI is reshaping ORM – and what brands need to do to keep up. Online reputation management in the age of AI In today’s digital-first world, a brand’s online reputation is more than just a reflection of its customer service. It’s a key driver of success or failure.  A single negative news story, an influx of bad reviews, or even an outdated piece…

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How AI Thinks It’s a Journalist: The Real Story of Large Language Models (LLMs)

By in Artificial Intelligence and Machine Learning, Work Tag , , ,

By Contently AI Writer AI isn’t writing your next Pulitzer-winning article—at least, not yet. But it does have something in common with a sleep-deprived journalist on a deadline: it predicts what should come next, based on patterns it has seen before. Let’s break down how Large Language Models (LLMs) actually work—without the sci-fi hype. (Note: this post was written entirely by ContentlyAI (v0.3). While it was reviewed by a human, it’s not yet perfect!) Step 1: AI Reads Like a Research Intern, But With Some Major Flaws Before ChatGPT could generate articles, OpenAI trained it by feeding it a massive slice…

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GenAI Can Help Small Companies Level the Playing Field

By in Artificial Intelligence and Machine Learning, Information Technology Tag ,

by Oguz A. Acar and Andrés Gvirtz for Harvard Business Review Dollar Shave Club’s audacious market entry is nothing short of iconic in the marketing world. The bold startup dared to challenge the formidable razor titan, Gillette, with a video that was filmed in just one day at a mere cost of $4,500. Their strategy, marked by a mix of cheeky irreverence and simple value proposition, quickly went viral and captured  interest worldwide. However, such stories remain extremely rare. And it’s often because the behemoths have an inherent advantage. Their extensive resources — be it in technology, market intelligence, or content creation —…

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For AI-Driven B2B Customer Experiences, You’ll Need These Four Strategic Investments

By in Sales Tag , ,

by Matt Roberts for MarketingProfs Generative AI is huge, and it's everywhere. Bloomberg predicts AI spend will hit $1.3 trillion by 2032. Microsoft is investing $14 billion in Open AI. And Netflix has hired a director of AI at $900K a year—which shows me I'm clearly in the wrong profession. And which corporate function will be most affected by AI, across all industries? You may (or may not) be surprised that it's Sales and Marketing. How will the incredibly promising technology hit Marketing? Although some fear jobs will be lost to AI, most marketers are taking a rosier view. A full 71% of them say AI…

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How to integrate generative AI in your SEO

By in Artificial Intelligence and Machine Learning Tag , ,

by Marcus Miller for Search Engine Land As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world.  In theory, this creates a huge content marketing opportunity. However, as we are seeing, there are many pitfalls from an SEO perspective.  This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing.  Pitfalls and problems Human beings are hardwired to seek the path of least resistance.  Generative AI tools seemingly make it easy…

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Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Erica Santiago for HubSpot As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create? Get Started with HubSpot's AI Campaign Assistant I tested several AI copywriting platforms to find which tools write the best marketing copy. By the end of this…

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How Enterprises Are Using AI for Email Marketing

By in Artificial Intelligence and Machine Learning, Email Marketing, Marketing Tag ,

by Ayaz Nanji for MarketingProfs Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Some 24% of respondents say they're already using AI extensively in their email marketing campaigns, 33% say they're using it to some extent, 25% are not using it yet but have plans to, 14% have no plans to, and 4% are unsure. Among enterprise marketers who are using or plan to use AI as part of their email campaigns, 50% are doing so for…

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Generative AI: What Keeps Me Up at Night

By in Artificial Intelligence and Machine Learning Tag , ,

by Chad S. White for MarketingProfs During the opening session of the B2B Forum this year, MarketingProfs Chief Content Officer Ann Handley wowed and pumped up the crowd with an empathetic Barbie-inspired B2Barbie presentation. The overall message: B2B marketers are often held to impossible standards and underappreciated despite their hard work and smarts. Ann's point of view was crystal clear... But then generative AI took the stage, and attendees could be forgiven if they felt they weren't "Kenough"... unless they used generative AI to create a digital clone of themselves to work alongside them. In a particularly chilling moment, Ann asked Trust…

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