Tag genAI

To Engage with B2B Buyers, Don’t Put the AI Cart Before the Content Horse

By in Artificial Intelligence and Machine Learning Tag , , , ,

By Ardath Albee  Source: Adobe Stock GenAI offers opportunities for marketers spanning from creating B2B content to workflows to analysis. One of the biggest priorities for B2B marketers with AI is efficient content creation. Fifty percent of marketers use it to create content and 51% use it to optimize content. Yet only 31% have accuracy and quality concerns about AI. While GenAI’s capacity to analyze data at record speeds, spot patterns in seconds, and logically put one word after another is impressive, there must be a deep foundation to enable relevant content creation that resonates with your audience. The foundation needed to enable…

Read More

Generative AI: What Keeps Me Up at Night

By in Artificial Intelligence and Machine Learning Tag , ,

by Chad S. White for MarketingProfs During the opening session of the B2B Forum this year, MarketingProfs Chief Content Officer Ann Handley wowed and pumped up the crowd with an empathetic Barbie-inspired B2Barbie presentation. The overall message: B2B marketers are often held to impossible standards and underappreciated despite their hard work and smarts. Ann's point of view was crystal clear... But then generative AI took the stage, and attendees could be forgiven if they felt they weren't "Kenough"... unless they used generative AI to create a digital clone of themselves to work alongside them. In a particularly chilling moment, Ann asked Trust…

Read More