Tag llm

To Engage with B2B Buyers, Don’t Put the AI Cart Before the Content Horse

By in Artificial Intelligence and Machine Learning Tag , , , ,

By Ardath Albee  Source: Adobe Stock GenAI offers opportunities for marketers spanning from creating B2B content to workflows to analysis. One of the biggest priorities for B2B marketers with AI is efficient content creation. Fifty percent of marketers use it to create content and 51% use it to optimize content. Yet only 31% have accuracy and quality concerns about AI. While GenAI’s capacity to analyze data at record speeds, spot patterns in seconds, and logically put one word after another is impressive, there must be a deep foundation to enable relevant content creation that resonates with your audience. The foundation needed to enable…

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LLMs are driving referral traffic – but what about engagement?

By in Marketing Tag , ,

by Jason Tabeling From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online.  This technology presents a paradox for brands and website owners: the potential for new avenues of traffic generation alongside the growing challenge of zero-click results. The initial excitement surrounding LLMs often focuses on their ability to simplify workflows and provide instant answers. However, for businesses that rely on website traffic for leads, sales, and brand visibility, the implications are far more nuanced. While LLMs can act as powerful referral engines, directing users to…

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How relying on LLMs can lead to SEO disaster

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by Jess Peck  for Search Engine Land “ChatGPT can pass the bar.”  “GPT gets an A+ on all exams.” “GPT gets through MIT entrance exam with flying colors.” How many of you have recently read articles claiming something like the above? I know I have seen a ton of these. It seems like every day, there’s a new thread claiming that GPT is almost Skynet, close to artificial general intelligence or better than people.  I was recently asked, “Why doesn’t ChatGPT respect my word count input? It’s a computer, right? A reasoning engine? Surely, it should be able to count…

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