Archive July 31, 2023

How to Judge the Strength of Your Value Propositions

By in Marketing

by G. DAVID DODD for B2B Marketing Directions Compelling value propositions are essential for successful marketing. The best way to determine the effectiveness of a proposed value proposition is to test it with real potential customers, but that approach isn't always practical for many B2B companies. This article describes a framework that B2B marketers can use internally to judge the strength of their value propositions. The textbook definition of a value proposition is ". . . a concise statement of the benefits that a company is delivering to customers who buy its products or services." (Investopedia) A value proposition is…

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How and Why to Implement Gamification in Your Marketing Strategy

By in Marketing Tag , , ,

by Anirudh Sharma for MarketingProfs In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user engagement and loyalty. In fact, 93% of marketers say gamification and interactive content are effective for educating their buyers. Gamification marketing refers to the use of game design and mechanics in marketing campaigns to offer interactive and memorable user experiences. Marketers use gamification to boost engagement, sales, and loyalty. Keep reading to learn how to implement gamification in your marketing, and why you should. Top 4 Types of Gamification…

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Prescribing Success: Insights from Sarah Downs

By in Sales

BY PAUL FULLER for MemBrain Ever wondered how a background in nursing could shape a unique and effective sales approach? Join us as we get down to the nitty-gritty with Sarah Downs, Founder and Partner of Doqaru. Sarah shares how her background in nursing has shaped her approach to sales, likening the process to a patient's journey from evaluation to diagnosis. Importance of Strategy Execution and Action - 8:03  Paul and Sarah highlight the significance of executing plans rather than just strategizing, while the prevalent yet problematic reliance on consultants without taking tangible steps forward.  Sarah draws insightful parallels between strategy and trauma…

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16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel

By in Marketing Tag , ,

by Neil Patel for HubSpot Good things happen when you create killer calls-to-action. I would even argue that your website can't be successful unless you produce great calls-to-action. The ideal CTA, however, isn't always easy to think of. Sometimes, you need a little nudge in the right direction. If you're sick of "click now" CTAs that aren't working, improve your game with these surefire call-to-action formulas. Learn More About HubSpot's CTA Building Software 1. Try it free for . The word "try" is a soft term. It implies little risk. For this reason, it can be extremely effective, especially for downloadable…

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6 Steps Bloggers are Taking to Prepare for AI in Search [New Data]

By in Artificial Intelligence and Machine Learning, Marketing Tag , , , ,

by Tristen Taylor for HubSpot Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search. This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system. So what does that mean for marketers? We explore the game-changing implications of AI in SERPs through the perspective of our blog team experts to reveal…

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Top AI tips and prompts to supercharge your content marketing

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology, Marketing Tag

by Victoria Shepherd  for Search Engine Land Content marketing is crucial for brand awareness and engagement in the digital landscape.  Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions.  This article explores top AI tips to boost your content marketing efforts. What is an AI prompt? AI prompts are any type of text, data, or question that tells the AI the desired response you seek. These prompts can inspire and generate ideas for limitless content marketing concepts. Before diving into AI-generated prompts, define your content marketing goals. Are you aiming to educate your audience, generate leads or increase…

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When Your Employee Isn’t Reaching Their Full Potential

By in Human Resources, Self Improvement Tag , ,

by Tomas Chamorro-Premuzic and Dorie Clark for Harvard Business Review You’ve seen flashes of real competence — maybe even occasional brilliance — in your employee. So why are they failing to live up to that potential? As a leader who cares about cultivating your employees’ skills, abilities, and professional growth trajectory, it can be enormously frustrating to feel that they’re not taking the initiative to do more with their talents. At times, you may even wonder if it’s a question of knowledge or willpower: Do they not understand what’s necessary to perform at their best? Or are they just unmotivated? Obviously,…

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ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag ,

By Sophie Brenner for Marketing Insider Group AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Ethical concerns highlight the need for responsible use and regulation of AI-generated content. AI cannot fully replace human creativity and intervention in…

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ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade

By in Artificial Intelligence and Machine Learning Tag , , ,

By Sophie Brenner for Marketing Inside Group AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Ethical concerns highlight the need for responsible use and regulation of AI-generated content. AI cannot fully replace human creativity and intervention in…

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How to Get Your Company Started With Generative AI

By in Artificial Intelligence and Machine Learning, Information Technology Tag ,

BY PETER COHAN for INC. Generative AI -- technology that creates text, images, video, and computer code by identifying patterns in training data, and creating original material, according to the The New York Times -- is gaining traction among users. For example, since launching in November 2022, Chat GPT -- GPT stands for generative pre-trained transformer -- gained over 100 million users in its first two months, according to the Washington Post.  Should your company use ChatGPT? It is not a foregone conclusion. As the Post reported in June 2023, mobile and desktop traffic to ChatGPT's website worldwide fell 9.7 percent from the month before.  There are several possible reasons --…

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