BY PAUL FULLER for MemBrain
Ever wondered how a background in nursing could shape a unique and effective sales approach? Join us as we get down to the nitty-gritty with Sarah Downs, Founder and Partner of Doqaru. Sarah shares how her background in nursing has shaped her approach to sales, likening the process to a patient’s journey from evaluation to diagnosis.
Importance of Strategy Execution and Action – 8:03
Paul and Sarah highlight the significance of executing plans rather than just strategizing, while the prevalent yet problematic reliance on consultants without taking tangible steps forward. Sarah draws insightful parallels between strategy and trauma units, emphasizing the need for continuous evaluation and adaptability. As they delve deeper into the discussion, they stressed the vital importance of assessing a business’s readiness to support strategies, considering financial aspects, operational capabilities, resources, and HR support. This conversation reveals invaluable insights, urging businesses to prioritize execution and embrace a holistic approach, paving the way for sustainable growth and resounding success.
Flexibility and Adaptability in Business – 28:16
Being an expert in the field, Sarah highlights the importance of considering the prescription or treatment plan after diagnosing a situation. She emphasizes the need to check the overall health of the business before implementing strategies, taking into account operational capacity, financial health, and other relevant factors. This critical step is often overlooked as people rush from evaluation to strategy. She encourages open conversations with clients and the collection of buyer personas to gain insights into how specific treatments or strategies may impact the company as a whole. Sarah emphasizes the significance of continuous monitoring of implemented strategies, even when clients have limited control or seek quick solutions. Drawing an analogy to adjusting medication based on changing conditions, she advocates for a willingness to fail fast, pivot, and make necessary changes to enhance value. Sarah emphasizes the importance of proactively adapting strategies and maintaining a watchful eye on outcomes for optimal results.
The Story Behind The Name ‘Doqaru’ – 33:17
Discover the intriguing story behind the birth of ‘Doqaru’, a name that carries no predefined meaning but is filled with fascinating origins. As Sarah and Yekemi Otaru joined forces through a merger, they sought a word that held international protection and could endure the test of time. From their journey of playful wordplay to avoiding unintended connotations, their quest led them through various iterations. Finally, inspired by the golden ratio and symbolized by a unique-looking Q, they crafted Dukaru—a name rooted in their own surnames and with a captivating tale to tell. Explore the mystery and allure of Doqaru as it embodies the essence of their consultancy, waiting to be unraveled.
Discover the remarkable ways her nursing background shapes an effective sales approach, from strategy execution to adaptability in business. Tune in for transformative strategies and uncover the intriguing story behind ‘Doqaru.’
