customer acquisition Archives

August 16, 2023

Is B2C and B2B Growth… the same?

By Nikki L in Marketing Tag b2b, b2c, business success, customer acquisition, growth strategies, relationship-building

by ELENA VERNA for Elena's Growth Scoop There is a cute penguin mascot on Oracle’s home page… 🤯 What is this consumer-like ‘thing’ doing here if this is a traditional enterprise B2B company geared at serious enterprise buyers? Shouldn’t it all be corporate and serious? There is a powerful consumerization trend sweeping across the B2B landscape, where business software is starting to look much more like consumer products. Colorful icons, cute mascots, emojis, friendly language, easy-to-use interfaces, and habit-forming experiences make B2B products feel like a joyride rather than a slog through the Siberian tundra. Companies like Dropbox, Miro, Slack,…

6 Pillars To Build Word Of Mouth Strategy For SaaS

By Nikki L in Information Technology, Marketing, SaaS Tag customer acquisition, customer advocacy, leveraging influencers, referrals, word-of-mouth, word-of-mouth streategy

by FUNKY MARKETING As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online? There are six main pillars to consider when creating a word-of-mouth strategy for your SaaS company: 1. Creating a product that your customers will love and finding ways to help them succeed with your product Obviously, step one is to have customers that fit well with your product and love it so much they want to tell others about it. This…

Top 15 Challenges Small Businesses are Facing Today

By Nikki L in Business Management, Market Research, Sales Tag cash flow, company culture, customer acquisition, small business, supply chain disruption, undiversified customer base

by Joshua Sophy for SmallBizTrends.com Starting a business can be an exhilarating time but for many small business owners, however, it can also be a time filled with many challenges. Many small business owners find some of their biggest business challenges due simply to the lack of knowledge. While success is never guaranteed in business, careful preparation can help ensure a small business’s survival in the long run. Why Do So Many Small Businesses Fail? Business leaders fail due to inadequate planning or a flawed business model. Without a clear strategy, it can be difficult to sustain operations, especially when budgets are…