Accelerating impact from day one: A guide for new CROs

The first few months in the chief risk officer role are critical to lay the foundation for success. By practicing six habits, CROs can differentiate themselves from day one. Stepping into the role of chief risk officer (CRO) comes with a lot of questions: Where to start, what to prioritize, and how to make an impact? The way new CROs approach these questions in their earliest months shapes their ability to achieve long-term success. To understand the mindsets, skills, and practices that work best for new CROs, McKinsey conducted in-depth interviews with more than 30 current and former CROs of major…

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Marketing Planning & Risk Management.

by SEBASTIAN CUERVO AND CRISTINA DAROCA for 42 Slash Every professional marketer eventually gets closer to owning and worshiping a particular number. Number of leads, number of opportunities, MQLs, SQLs, SALs, and so on. Ultimately, it all comes down to revenue, and more importantly, success in marketing is about understanding systems.We had a great conversation with Cristina Daroca, where we went over how she does top-down AND bottoms-up analysis to develop annual marketing plans. Before we dive into the tactical aspects of this piece, this is also an excellent opportunity to reconsider the importance of risk in your marketing campaigns. Risk matters Marketers love being able to…

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