by Timur Yarnall at MarketingProfs The days of spray-and-pray advertising are dead. They have been for a long time. These days, audience targeting is a critical part of any marketing campaign. Most marketers use Big Data—the decade's sexiest buzzword—to target prospects. The bad news is that Big Data is worthless unless it's of the highest quality. Unfortunately, most ad campaigns are fueled by irrelevant, untrustworthy data. Bad-quality data costs companies on average nearly $13 million per year, according to a Gartner survey. If you don't have high-quality data, you're in a lose-lose situation: You lose out on potential customers because of mistargeted ads, and…
Bad Data Is Ruining Your Ad Campaigns—Here’s How to Fix It
