by Gloria Markova, originally posted on LinkedIn Launching a new product or service in the B2B tech industry brings with it both excitement and challenges. To ensure a successful market entry and unlock maximum growth potential, having a Go-to-Market (GTM) playbook is key. When I first faced the task of developing a GTM strategy, I found myself searching for resources to wrap my head around what GTM tangibly meant. I came to realize that there is no one-size-fits-all approach to GTM, and each playbook will be uniquely tailored to the product, industry, and market. However, I discovered a basic framework…
Simplifying B2B GTM: Learnings From My Trip to the Market
