by LIZ CHRISTO As we kick off 2026 and shake off the holiday break after a couple of quieter weeks, I’ve been thinking about where go-to-market is headed. This year has been marked by a mix of sober budgeting, team recalibrations, and pressure to do more with less. But it’s also been a year of strong GTM fundamentals rising to the top and some unprecedented and explosive growth - Lovable anyone?? So what’s around the corner? Here are three GTM trends I’m watching closely and believe will be at the forefront of GTM in 2026. I hope they help you…
4 Predictions for GTM in 2026
