How to Choose the Right Blog Topics to Engage Your Audience

By Lauren Basiura Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. In fact, 83% of internet users, approximately 4.44 billion people, read blog posts. However, with so much content available online, selecting the right topics is crucial to standing out and keeping your audience engaged. Understanding Your Audience The foundation of choosing engaging blog topics starts with understanding your target audience. If you don’t know what your readers care about, your content will likely miss the mark. Identify Your Audience Start by defining your ideal reader.…

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Refreshing content: How to update old content to drive new traffic

by Jessica Foster Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally.  The same goes for your website – which can quickly get cluttered with outdated, unoptimized content.  That’s why taking the time to reset, refresh, and re-optimize your content is so important. A content refresh isn’t just about tidying up, though.  It’s also about making room for new ideas, renewed value for your readers, and timely relevance in the eyes of search engines.  This can…

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