Tag ethics

Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

By in Marketing Tag , ,

by Karie Burt B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand their audience in a quest for scale while balancing the need to focus on highly targeted personas who are the most relevant to maximize efficiency and results. And you can throw in another conundrum: Marketers must now adhere to strict privacy regulations, but they are driven to amass ever increasing customer data to reach customers more effectively. As for goals, B2B marketers are supposed to be "customer…

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Reviewing Candidates’ Social Media Accounts—Legit or Not?

By in Human Resources Tag ,

By Shiran Danoch Social media is an inseparable part of our lives, influencing how we connect, communicate, and even conduct business. Recruiters increasingly use social media to source and recruit candidates, and many use it to research candidates to make or support hiring decisions. This practice, however, is controversial as it raises significant practical and ethical considerations. The Public vs. Private Dilemma One of the primary arguments in favor of reviewing candidates’ social media is that the information is publicly available. In an era where individuals share significant aspects of their lives online, it can be argued that anything posted…

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