BY BRUCE MCKENZIE for Biznology More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to help buying teams who are doing their own research, there also needs to be a better way to organize it so buyers can easily find what they’re looking for. New AI-powered solutions are changing the way that content can be organized and presented to accelerate the customer journey. Buyers responding to a recent Demand Gen survey urged B2B vendors to “ditch the traditional style of organizing…
How To Use AI To Organize Content And Accelerate The Customer Journey
