Home

Move faster, v2

By in Human Resources, Self Improvement, Work Tag

by The B2B Growth Newsletter Hi all — Last week, I wrote the post “Move Faster.” The post’s thesis: To move faster, you need to sequentially prioritize. (AKA: focus on your #1 most important thing at a time.) Get your #1 thing done as quickly as possible, then move to the next thing. Don’t approach productivity as “crush as many tasks as possible.” I got a lot of replies. One question stood out: “This is super interesting, but how do I operationalize this when I have a million things to do?” Why you don’t hyperfocus Let’s invert. Three failure modes: You don’t know…

Read More

Google accused of downplaying ad price manipulation

By in Uncategorized Tag , ,

by Nicola Agius  for Search Engine Land Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher. Why we care. Advertisers are becoming increasingly frustrated with Google due to long-held suspicions around ad price manipulation and a lack of transparency. Although the industry accepts the search engine has a right to set minimum…

Read More

4 Differences Between Sales Coaching and Feedback

By in Sales Tag ,

by Tristen Taylor for HubSpot In the past, sales managers often saw sales coaching as a means of correcting negative behaviors by providing real-time performance feedback. This approach was characterized by comments like, “I think you're doing a great job, but...” Unfortunately, this feedback often doesn't result in significant behavior change from the sales representative. Instead, it left them with the lingering thought that their manager perceived them as a poor performer. Free Download: Sales Plan Template The problem lies in treating feedback and coaching as interchangeable, because they certainly aren‘t. In this post, we’ll define what makes these two concepts so different, and…

Read More

The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , , , , ,

by Judith Ingleton-Beer for MarketingProfs ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and questioning just what the AI development means for their future business, sales, and marketing strategies. The AI debate has set the scene for polarizing discussions in B2B communications. At the beginning of 2023, online polls asking how communications pros intended to use ChatGPT received divided results. Many said they would let the generative AI tool write press releases or provide customer service responses, but others…

Read More

Perfecting prompts for SEO content development

By in Marketing Tag

by Nicola Agius for Search Engine Land Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. But where should you start? And what qualities make a prompt perfect – or at least good? Here’s a recap of Fagin’s top tips from SMX Advanced, as well as some prompts she has used for maximum performance. Prompt protocol Crafting…

Read More

Amazon’s Firm Stance on Remote Work

By in Human Resources, Work Tag

By Lin Grensing-Pophal for HR Daily Advisor The pandemic ushered in a new era of remote work, with companies around the world quickly adapting to virtual environments. As they navigate the post-pandemic landscape, businesses are faced with the challenging decision of whether to bring employees back to the office, adopt a hybrid model, or continue with remote work. Amazon, a global powerhouse, has made its stance clear. “Amazon CEO Andy Jassy told employees to get on board with the company’s return-to-office plan or to consider employment elsewhere,” Brian Fung writes in an article for CNN. Such a bold directive from the helm…

Read More

The Best 10 CRM Software for Small Business

By in Business Management, Sales Tag

by Mandy Bray for HubSpot As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software. If you think a CRM is an expensive tool only for large businesses, think again. A CRM solution can save you time, keep your team organized, and boost sales and customer retention, no matter your size. Learn more about why HubSpot's CRM platform has…

Read More

Denying Religious Accommodations Now More Difficult Under Federal Law

By in Human Resources Tag

By Mackenzie Clark for HR Daily Advisors Title VII of the Civil Rights Act of 1964 (Title VII) requires employers to accommodate employees’ sincerely held religious beliefs unless accommodation would result in an undue hardship. Historically, denial of a religious accommodation has carried a minimal burden of showing hardship, but a recent ruling from the U.S. Supreme Court just made denying a religious accommodation because of undue hardship more difficult. The Facts The issue of religious accommodation became significant during the COVID-19 pandemic, when employees who objected to vaccination because of their religious beliefs brought a slew of litigation across…

Read More

Is Your Office Worth the Commute?

By in Human Resources, Work Tag ,

By Morten Brogger for HR Daily Advisor From packed buses to standstill rush hour traffic, commuting is rife with inconveniences. Long commute times are linked to negative effects on sleep, productivity, and overall quality of life. Commuting Americans spend, on average, 52 minutes per day traveling to and from work — an increase of about 20% since the U.S. Census began collecting that data in 1980. Recently, ever-increasing housing costs within big cities have given rise to “super commuters” who travel more than 90 minutes each way, some even by plane! Super commuters aside, a typical worker can expect to lose 408 days to…

Read More

7 Mundane Sales Tasks You Can Skip with AI [& How to Do It]

By in Artificial Intelligence and Machine Learning, Sales Tag

by Mandy Bray for HubSpot McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Before you close this tab to panic-update your resume, wait till you hear which fifth: writing cold emails, entering call notes in your CRM, and scheduling calls. If these tasks make you groan inside (or out loud), you aren’t alone. Sales pros spend hours a day on manual and administrative tasks. These functions are important for your company to operate, but they aren’t the most important or enjoyable parts of your job. Luckily, AI is paving the way to reduce or even eliminate…

Read More