Category Content Marketing

The Power of Short-Form Video Content in B2B Marketing

By in Content Marketing, Marketing Tag , , ,

by Ed Navarro In the dynamic landscape of digital marketing, short-form video content has emerged as a powerful tool to engage audiences and deliver impactful messages. While platforms like TikTok, Instagram Reels, and YouTube Shorts have popularized short-form videos, it's essential to recognize that their application extends far beyond the realms of social media entertainment. In this blog, we will delve into the definition of short-form video content, exploring its adaptability for B2B marketing and shedding light on its diverse applications across various channels. Defining Short-Form Video Content Generally: Short-form video content refers to concise and compelling video clips typically…

Read More

3 Reasons B2B Companies Should Use Content Marketing in 2024 (with stats)

By in Content Marketing

by Sam Hajighasem In this blog, my focus is to highlight the crucial need for B2B companies to shift their attention towards social media marketing, more so than any other marketing approach. I'll be looking ahead to 2024-2025, a period I predict will be defined by the rise of B2B influencers. This trend is not just a passing wave but a fundamental change. Companies that are already embracing this shift are seeing a significant increase in lead generation and growth. Let's explore how and why social media is becoming an indispensable tool in the B2B marketing arsenal. 3 Reasons B2B…

Read More

7 key metrics to measure content effectiveness

By in Content Marketing

by IQuanti  for Search Engine Land Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary to the common belief that low traffic equates to ineffective content, the issue might lie in ranking or conversion, not necessarily the quality of the content itself. In his informative SMX Next session, Wayne Cichanski, VP of search and site experience at iQuanti, hones in on the intricacies of digital content, specifically emphasizing its identity and…

Read More

4 ways to find unique content ideas from real-life insights

By in Content Marketing, Marketing

by Brandon Schmidt  for Search Engine Land Marketers often work at a distance from frontline operations. We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer.  How, then, can you: Know what to write about? Insert meaningful insights into your landing pages or ad creative? Effectively persuade your target audience that you are the clear choice over your competitors?  Digging new wells to find new content One of…

Read More

11 Ways to Create Content that Generates Leads

By in Content Marketing Tag

By Michael Brenner for Marketing Insider Group “How do they do it?” my clients ask, as they look at the number of blog articles by their industry’s top producers. “How many articles should I publish to increase my traffic and leads?” Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry. Then, we read that we need to write 2-4 articles per week? And then we sink a little lower in our chair. How in the world can we do that? We want to focus our content on our…

Read More

AI for Content Production

By in Artificial Intelligence and Machine Learning, Content Marketing

by LIZ CHRISTO for Ask Stage 2 DEAR STAGE 2: I’m the first marketer at my startup and we desperately need more content to scale our online presence. I’m used to doing the heavy lifting (keyword research, actually writing/editing content, etc.), but I’m spread pretty thin these days. Should I try to save time by plugging my ideas into ChatGPT? ~MARKETING MARATHONER Subscribe for more GTM tips & tricks! DEAR MARKETING MARATHONER: We couldn’t agree more — content is essential to establishing your brand’s digital footprint, and should be a primary component of any foundational marketing strategy. The right approach will…

Read More

AI-powered content marketing: A startup’s guide to success

By in Content Marketing, Marketing

by Victoria Shepherd  for Search Engine Land AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations.  Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity.  While not all startups…

Read More

The Power of Storytelling: Unleashing B2B Tech Content Marketing Success

By in Content Marketing, Marketing Tag ,

By John Heinz, Founder and Chief Creative Officer at Ultra Unlimited Originally Posted on LinkedIn In the fast-paced world of B2B tech, standing out from the crowd is no longer a luxury—it's an absolute necessity. But how can you capture the attention of your target audience in a sea of information overload? The answer lies in a game-changing content marketing best practice: the art of storytelling.  Picture this: Instead of bombarding your prospects with mundane technical jargon and feature-heavy content, imagine captivating them with a compelling narrative that ignites their imagination and drives genuine engagement. Welcome to the era of…

Read More

I tried writing a blog post with ChatGPT, so you don’t have to.

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag ,

by Erica Santiago for HubSpot If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my…

Read More

6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

By in Content Marketing, Marketing Tag ,

By Michael Brenner by Marketing Insider Group You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” But what if we told you that you shouldn’t bother with content marketing at all? In fact, here are 6 compelling reasons why you should steer clear of it. But before you close this tab, stick around to find out why these reasons might be the very things that are holding you back from true business success. The Common Arguments Against Content Marketing Before diving into the reasons you’ve heard about why you shouldn’t…

Read More