Tag video content

Is Your Video Content Fulfilling Its Goals?

By in Marketing Tag

By Lauren Basiura for Marketing Insider Group Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression. In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Quick Takeaways In 2024, the…

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The Power of Short-Form Video Content in B2B Marketing

By in Content Marketing, Marketing Tag , , ,

by Ed Navarro In the dynamic landscape of digital marketing, short-form video content has emerged as a powerful tool to engage audiences and deliver impactful messages. While platforms like TikTok, Instagram Reels, and YouTube Shorts have popularized short-form videos, it's essential to recognize that their application extends far beyond the realms of social media entertainment. In this blog, we will delve into the definition of short-form video content, exploring its adaptability for B2B marketing and shedding light on its diverse applications across various channels. Defining Short-Form Video Content Generally: Short-form video content refers to concise and compelling video clips typically…

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