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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

By in Content Marketing, Marketing

By Michael Brenner for Marketing Insider Group There’s something interesting you should know about B2B companies and their content strategies. Most of them are doing it at a basic, functional level. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. This approach is changing the game. Why? Because audiences today are savvy; they educate themselves. They’re all over digital content and…

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When CEOs Are Out, CFOs Are In

By in Human Resources

By Amanda Norris for HR Daily Advisor There seems to be a growing trend of CFOs moving into CEO or president roles, according to a report by Bloomberg. As previously highlighted by HealthLeaders, this shift shows the changing nature of the CFO’s role in healthcare and the need for finance leaders to possess a deep understanding of what drives growth to succeed in top leadership positions. Historically, CFOs across all industries have been primarily responsible for number crunching and financial management. However, their responsibilities have expanded to include more operational duties, requiring a broader skill set—especially in healthcare. This shift has helped…

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Embracing a Growth Mindset

By in Human Resources Tag

By Christina Beaulne for HR Daily Advisor Mindset is everything. Research by Carol Dweck indicates that having a growth mindset is the key to success in almost every area of life. People with a growth mindset believe that any skill can be learned through hard work, consistent effort, and persistence. Those with a fixed mindset, though, believe that people are naturally born with gifts and talents, meaning they are “fixed,” or static. People with a growth mindset also believe that failure is simply a springboard to success. Focusing on developing a growth mindset will be important for you as a manager—after…

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The Social Selling Sales Playbook

By in Sales Tag

by Emma Brudner for HubSpot With over 4.95 billion active users on social media, selling on social media is more relevant than ever. Sales leaders with a forward-thinking approach must incorporate these practices into their sales forces; otherwise, they risk falling behind more proactive competitors. To enhance your social selling endeavors, I’ve compiled an extensive guide covering everything from the fundamentals of social selling to more advanced subjects, such as assessing its effectiveness and identifying the most beneficial social selling tools. Whether you’re looking to initiate social selling through your sales team or independently, this comprehensive guide serves as your all-in-one resource.…

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How to Tell If a Prospective Workplace Is Toxic

By in Human Resources Tag ,

by Mita Mallick for Harvard Business Review Early on in my career, I was thrilled to get a call from one of the top global beauty brands to interview for a marketing role. I had applied online and remember the recruiter aggressively insisting that I come to their office to interview with less than 48 hours’ notice. I called in sick to my then-employer and went into the prospective company’s office to meet with 11 individuals for 11 separate interviews. The interview schedule was back to back. They didn’t offer me a break for lunch, nor did they offer me coffee, tea,…

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Humans prefer AI-generated copy, survey finds

By in Artificial Intelligence and Machine Learning, Information Technology Tag , ,

by Danny Goodwin for Search Engine Land Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each. Here’s an example of one such battle, where the task was to write an introduction for a blog post about the best cat food for indoor cats. AI won 54% to 46%: In the…

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Are Return to Work Policies About a Lack of Trust?

By in Human Resources Tag ,

By Lin Grensing-Pophal for HR Daily Advisor The push for return-to-office (RTO) policies by some employers is raising questions about trust in the workplace. To what extent are RTO policies driven by a belief in the value of in-person collaboration versus a fear that employees will slack off unless under the watchful eye of managers? As explored in Fortune’s “The Trust Factor” series, this trend suggests that, for some employers, the move back to the office is partly driven by a lack of trust in their remote workforce. RTO Mandates Diminish Trust The series highlights how managers’ return-to-office mandates can make…

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GenAI Can Help Small Companies Level the Playing Field

By in Artificial Intelligence and Machine Learning, Information Technology Tag ,

by Oguz A. Acar and Andrés Gvirtz for Harvard Business Review Dollar Shave Club’s audacious market entry is nothing short of iconic in the marketing world. The bold startup dared to challenge the formidable razor titan, Gillette, with a video that was filmed in just one day at a mere cost of $4,500. Their strategy, marked by a mix of cheeky irreverence and simple value proposition, quickly went viral and captured  interest worldwide. However, such stories remain extremely rare. And it’s often because the behemoths have an inherent advantage. Their extensive resources — be it in technology, market intelligence, or content creation —…

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How to Market an Event: 65 Event Marketing Tips from Insiders

By in Events, Marketing

By Michael Brenner for Marketing Insider Group A well-planned promotional strategy is vital for a successful event. These event marketing tips and ideas will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways: An integrated marketing strategy is essential to maximize attendance and build buzz in the run-up to your event. You should use a combination of content marketing, social media, email marketing, and video and podcast marketing in order to get the best results. Marketing should start several…

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Slow down to speed up

By in Business Management

by How To Grow Substack Slow down to speed up Kingman's equation is why your team's getting wrecked FEB 2, 2024 Share You should be moving faster. Making more progress. Your team’s not executing with urgency. But. Everyone seems busy, YOUR calendar is STACKED… but you’re still behind where you want to be. And yet. There are founders & teams who are far less busy accomplishing more than you. They’re scaling, you’re treading water. I feel this. My business should be moving much faster than it is. PMF Camp should be well over $2M in annual revenue by now. I should have far more…

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