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A Complete Guide to Successful Brand Positioning

By in Marketing Tag

by Sujan Patel for HubSpot If you scrape your knee, do you ask for a bandage or a Band-Aid? Successful companies like Band-Aid have one important thing in common: a strong brand positioning strategy. In fact, their brand names have become generic terms for all similar products in their niche. A strong brand positioning strategy is an absolute must for all businesses striving for success — and the proof is in the numbers. Brands that are consistently presented see an average revenue increase of 10-20%, and successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity that sets you…

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Ensuring quality in your SEO services: A checklist

By in Marketing Tag

by Sara Taher for Search Engine Land As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements to assess and improve the quality of your SEO services.  Does price impact your service quality? No, price is not part of how customers would view the quality of your service. However, it can impact their expectations and their perception of the service value.  Did you know that popular methods for measuring service quality, like SERVQUAL,…

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9 Bad Sales Habits (& How to Break Them In 2024), According to Sales Leaders

By in Sales

by Jay Fuchs for HubSpot Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice from real sales leaders. Want more content like this? Subscribe to our newsletter. Nobody's perfect. Some of us miss trash day and have our apartments smell like swamp water for the rest of the week. Some of us forget our anniversaries and have to scramble to CVS to pick up those mediocre chocolates in heart-shaped boxes the day after (that do exactly nothing to remedy the situation) … and some of us work in sales and fall back on bad habits that undermine…

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ROI-driven content marketing: Aligning strategies with revenue goals

By in SaaS Tag

by Julia McCoy for Search Engine Land In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs attention and brings in the dollars. From choosing the right topics to getting your content in front of the right eyes, here’s how to turn your content efforts into real revenue drivers. What is content marketing ROI? Content marketing ROI…

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Fewer Inbound Leads in 2024? 3 Things Sellers Should Do to Hit their Numbers.

By in Sales

by Ryan Walsh for HubSpot Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week's installment comes from Repvue's Founder and CEO, Ryan Walsh. Want more content like this? Subscribe to our newsletter.  Ask any salesperson if they get enough inbound leads. You can bet their answer will be “no.” It won’t matter who they work for or what industry they’re in. It’s kind of a running joke that no seller will ever get enough leads. Download Now: 2024 Sales Trends Report Every seller wants a strong, steady stream of quality inbound leads.…

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65 Best Sales Questions to Determine Your Customer’s Needs

By in Sales

by Tony Alessandra for HubSpot Thoughtful, well-structured, strategic sales questions and needs analysis questions are central to any sales professional's ability to provide value to prospects. We‘re in the age of the empowered buyer, and potential customers are as complex as they’ve ever been. They're busy, well-informed, and often reluctant to share information — with a diverse array of wants, needs, interests, and buying preferences. Whether you're new to sales and looking for a go-to list of sales qualification questions or a manager looking to test new questions with your team, this list of great sales questions to ask customers will help…

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Bulk product optimization: Tips and tools for ecommerce SEO

By in Marketing Tag

by Rachel Fredrickson (Howe) for Search Engine Land Do you work on an enterprise ecommerce site? If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system.  This article covers a step-by-step bulk product optimization process for SEO, highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. Depending on what you use to house your…

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ChatGPT makes links more prominent

By in Artificial Intelligence and Machine Learning Tag

by Danny Goodwin for Search Engine Land ChatGPT now features “more prominent” links to sources in its responses for paid users, OpenAI announced. Links won’t appear in the free version of ChatGPT, however. Why we care. Brands, SEOs and content creators of all sizes have been extremely considered about the parasitic nature of generative AI. Large AI companies like OpenAI have consumed large amounts of web content and provided answers without attribution. The addition of links is a step in the right direction. However, it’s unknown whether people will actually click on those links. What it looks like. The links (or citations)…

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Why Zoom-Friendly Lights Are Popping Up in Offices

By in Work

BY SARAH LYNCH for INC. For years, people looking to put their best foot forward at work might have needed to wear the right suit or have good hygiene. Today, they may also need to have the right Zoom lighting.  When the pandemic abruptly sent millions of Americans home to work remotely, many started spending hours staring at their own face on virtual conference calls. Some didn't like what they saw. A phenomenon dubbed "Zoom dysmorphia" emerged as people started seeking dermatological treatment (and even plastic surgery), specifically referencing how they looked on video calls. Demand for ring lights--or circular lights that can provide a more professional, flattering look on camera--surged, with remote work…

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Is Office Culture Dead?

By in Human Resources Tag

By Lin Grensing-Pophal for HR Daily Advisor The pandemic has fundamentally transformed the landscape of work, ushering in a new era where employee expectations have dramatically shifted from pre-pandemic norms. This shift has led to a reevaluation of traditional office culture, which was once defined by its “cool” perks designed to create a vibrant work environment. Today, the allure of such amenities has diminished, with employees seeking more meaningful changes in their workplace. Source: UfaBizPhoto / Shutterstock The Evolution of Office Culture Before 2020, office culture was often highlighted by its physical environment and the perks it offered, from lounges…

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