All posts by Nikki L

I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning Tag

by Sam Lauron for HubSpot You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in. Counteroffers are expected. If you haven’t written a counteroffer email before or feel like it’s not something you need to do, it may be time to reconsider. According to a survey from Fidelity Investments, 85% of people who make a counteroffer receive at least some of what they negotiated. This can include an adjustment to…

Read More

HR Query: How Job Candidates Can Stand Out in a Competitive Hiring Market

By in Human Resources

By HR Daily Advisor Staff In this week’s HR Query, Amanda Hahn, Chief Marketing Officer at HireVue, and Greg Lewis, Career Advisor at University of Phoenix, share key tips from the hiring experts at HireVue and career advisors at the University of Phoenix on ways to demonstrate confidence and taking control of the interview process. How to demonstrate confidence in an interview: AH: The best way to demonstrate confidence in an interview is to come prepared with a clear understanding of the role and how your skills and potential make you a good candidate for the job. Before any interview, take time to research…

Read More

7 Email Banner Examples I Love (For Your Inspiration)

By in Email Marketing

by Kiran Shahid for HubSpot Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for a quiet coffee and was intrigued and excited by the potential savings. Points I’d accumulated from previous purchases, which I hadn’t thought much about, now seemed like gold. That’s precisely what an impactful email banner does. It tempts you…

Read More

5 Pieces of Advice Every Sales Leader Needs to See in 2024, According to Modern Sales Leader Winners

By in Sales

by Jay Fuchs for HubSpot Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader award. Recently, HubSpot presented the inaugural Modern Sales Leader award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post —…

Read More

Shifts in data privacy are forcing a return to marketing fundamentals

By in IT Security

by Jenny Williamson  for Search Engine Land If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data.  Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based.  This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. Users have become increasingly aware of what data is collected and how it is…

Read More

A/B testing and SEO: How to navigate pitfalls and maximize results

By in Marketing Tag

by Olya Ianovskaia  for Search Engine Land A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.  This article examines the nuanced relationship between A/B testing and SEO.  The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates…

Read More

How to Scale Your Content Marketing For Measurable Business Growth

By in Content Marketing

By Michael Brenner for Marketing Insider Group Ever wonder why 45% of content marketers are breaking a sweat over how to scale content marketing? It’s no big surprise, really. Creating top-tier content is a bit like brewing the perfect cup of artisan coffee – it takes time, skill, and a whole lot of beans (or in our case, resources). But in reality, scaling your content marketing is like upgrading from a cozy café to a coffee empire. It’s tough, sure, but boy, does it pay off! The real question is, how do you amp up your strategy without it becoming a thorn in…

Read More

The Most Important Skills for B2B Marketing Agency Teams

By in Marketing

by Ayaz Nanji for MarketingProfs Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn. The report was based on data from a survey of 2,000 executives globally, a subset of whom work for B2B marketing/advertising agencies. B2B agency leaders say the most important skills for their team members to have are agility/adaptability, problem solving, and innovative thinking. B2B agency leaders say the skills their team members need to work on most are data analysis/martech proficiency, innovative thinking, and adopting technologies. Additional key skills cited by B2B leaders as important for their…

Read More

The Clever Marketing Trick Every Brand Can Steal From Taylor Swift

By in Marketing

BY JESSICA STILLMAN for Inc. How did Taylor Swift manage to pull in more than $1 billion from her recent Eras Tour? A trunkload of Grammys, a kick-butt stage show, legions of adoring fans, and an attention-grabbing romance with a certain professional athlete definitely didn't hurt.  But as an everyday entrepreneur or marketing professional, you are unlikely to have any of those things to work with. So are there any other key ingredients of Swift's success that those without prodigious songwriting gifts -- and the ability to carry off rhinestone-studded boots -- can steal for themselves?  According to one University of Tasmania marketing professor, the answer is yes. …

Read More

How to Create Excel Charts and Graphs

By in Operations Tag

by Sara Davidson for HubSpot Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can be a bit intimidating to poke around in Microsoft Excel. I’m here to share the foundational information you need, helpful video tutorials, and step-by-step instructions for anyone feeling like they are in over their heads. Organizing a spreadsheet full of data into an accurate and attractive chart isn’t sorcery — you can do it! Let’s go over the process from A to Z. Download 10 Excel Templates for Marketers What an Excel Chart…

Read More