by Ayaz Nanji for MarketingProfs Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want. An infographic (below) from Red Website Design and Evolution Unleashed covers 12 key tone modifiers that can improve AI-generated content. For each prompt, it provides an overview of its impact on content, looks at some common use cases, and shows an example output. Check out the infographic:
I tried writing a blog post with ChatGPT, so you don’t have to.
by Erica Santiago for HubSpot If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my…
What is the best generative AI tool for writing PR content?
by Greg Jarboe for Search Engine Land Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. This article reveals more details about the tests and the result we weren’t expecting but upstaged the three industry-leading chatbots. Testing the best generative AI tool for PR content In August, Katie Delahaye Paine, CEO of Paine…
The AI Conundrum: Should B2B Communicators Embrace ChatGPT?
by Judith Ingleton-Beer for MarketingProfs ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and questioning just what the AI development means for their future business, sales, and marketing strategies. The AI debate has set the scene for polarizing discussions in B2B communications. At the beginning of 2023, online polls asking how communications pros intended to use ChatGPT received divided results. Many said they would let the generative AI tool write press releases or provide customer service responses, but others…
7 Mundane Sales Tasks You Can Skip with AI [& How to Do It]
by Mandy Bray for HubSpot McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Before you close this tab to panic-update your resume, wait till you hear which fifth: writing cold emails, entering call notes in your CRM, and scheduling calls. If these tasks make you groan inside (or out loud), you aren’t alone. Sales pros spend hours a day on manual and administrative tasks. These functions are important for your company to operate, but they aren’t the most important or enjoyable parts of your job. Luckily, AI is paving the way to reduce or even eliminate…
How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)
by Erica Santiago for HubSpot As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You're also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting. We will explore the connection between data science and AI and tools…
10 Best AI Tools for Startups & Small Businesses in 2023
by Alex York for ClickUp Believe it or not, the term “artificial intelligence” (AI) dates back to 1956 when John McCarthy, an American computer scientist, coined the term during the first-ever AI conference. Fast forward to 2023, and we’re in an exciting new era where AI, fueled by powerful machine learning algorithms, is on everyone’s minds. AI has gone from being a tech buzzword to a real-game changer in people’s lives. More small businesses and startups are embracing AI technology to propel their growth and success, and you don’t want to be left behind. If you’re on the lookout for the…
Should you block GPTbot?
by Kevin Indig for kevin-indig.com 84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context: An analysis of the top 1,000 sites on the web from Originality AI shows 12% already block Chat GPT’s crawler. (source) The number jumped from 9.3% on August 22nd to 12% on August 29th. Since then, I found more sites, like Amazon, blocking Chat GPT in their robots.txt. It’s unclear how Originality AI put the list of top 1,000 sites together, but the biggest ones are on…
7 AI Applications for Small Businesses to Use in 2023
Posted by Tim Ito for marketing nice guys There is no doubt in our minds that 2023 is the year of the machine. This isn’t just big business using artificial intelligence and machine learning for deeper data discovery, it’s everyone. With the spread of AI to common applications such as ChatGPT, the technology is now more accessible than ever. What are some applications to take advantage of if you’re a small business? Here are 7 suggestions to start using today. No. 1: Chatbots (Website) Chatbots are computer programs designed to simulate conversation with human users, especially on a business’ website. They can be used…
4 Effective Ways Small Businesses Can Leverage AI
By: Jacqueline Medina for the US Chamber of Commerce Business is more digital than ever, and small- and medium-sized businesses are finding new ways to optimize their operations with artificial intelligence (AI) tools. “Artificial intelligence is the future,” said Rick Stanbridge, chief information officer of Marco’s Pizza. “It will become a mainstream element of enterprise-level and cloud technology platforms along with machine learning. The companies that will succeed will be the ones that are able to balance the value of AI with the value of 'human' resources, connections and interactions.” Using AI, businesses can manage and improve products, automate services and be proactive…