Category Marketing

6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

By in Content Marketing, Marketing Tag ,

By Michael Brenner by Marketing Insider Group You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” But what if we told you that you shouldn’t bother with content marketing at all? In fact, here are 6 compelling reasons why you should steer clear of it. But before you close this tab, stick around to find out why these reasons might be the very things that are holding you back from true business success. The Common Arguments Against Content Marketing Before diving into the reasons you’ve heard about why you shouldn’t…

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How to find ideal niche keywords

By in Marketing Tag

by Julia McCoy  for Search Engine Land You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like the digital equivalent of a ghost town – tumbleweeds included. Visitors are as rare as unicorns, and those who do stumble upon it leave faster than one can say “SEO.” Isn’t there more to this keyword thing than meets the eye? Absolutely!  Like finding Waldo in a sea of stripes, knowing how to find ideal niche keywords is about looking smarter,…

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Ecommerce marketing next year: 5 ways to set up for success

By in Marketing, Sales Tag

by Becky Simms  for Search Engine Land Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. 1. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights. One big change from last year is that you’re likely now fully using Google Analytics 4. This requires rethinking or reevaluating your reporting. Revisit your past reports. Can you report on all the data you have before?…

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Direct Mail Marketing’s Top Advantages and Challenges

By in Marketing Tag

by Ayaz Nanji for MarketingProfs Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuel Response. The report was based on data from a survey conducted in April 2023 among 250 marketing leaders in the United States. Respondents say the top advantages of direct/offline mail marketing are the channel's personalization/customization options (40%), ability to integrate with digital campaigns (36%), and the flexibility it has with volume and budget (36%).  Senior marketers say the top challenges they face with direct mail marketing are audience targeting/data access limitations…

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How B2B Marketers Can Shift to Buying Groups in Three Months or Less

By in Marketing Tag , ,

by Nikki Candito for MarketingProfs Last year, my team ran a series of tests to see whether we could reach multiple people at an organization with coordinated messages. The result was a strong YES. Creating marketing messages for a specific group was not only a possibility but also a better approach because we could have more control over our ABM campaigns. I'm now in charge of orchestrating a transition from individual lead-driven marketing to buying-group marketing, and I've given myself and my team three months to do it. Why Switch to Buying Groups? First and foremost, marketers need buy-in from their…

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PEELING BACK THE LAYERS: THE ONION APPROACH TO B2B CONTENT

By in Content Marketing Tag ,

by MessageUp The onion is a simple, yet powerful ingredient found in countless cuisines worldwide. It is also a very popular metaphor for just about anything that has layers—like your B2B content strategy, for example. In the content analogy, each layer of the onion reveals a different perspective, a different story, and a different opportunity to connect with your target audience. If coming up with B2B content topics is making you cry, this model could be for you! Let's examine this content onion together and see what we can cook up. Contrary to many onion metaphors, I’m going to assume…

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Imagine the possibilities

By in Artificial Intelligence and Machine Learning, Marketing Tag

by MARK DANCER for Mark Dancer on Flourishing Business Consider what’s possible Reid Hoffman’s new podcast, Possible, is on a mission to explore the brightest possible version of the future. His latest book, Impromptu: Amplifying Our Humanity Through AI, written with GPT-4 as an author’s co-pilot, explores how we might use AI on a quest to “make life more meaningful and prosperous,” to “help solve our hardest challenges,” and to “expand opportunities for self-determination and self-expression.” I love it. All of this is the right stuff for supply chain innovators as we seek not just to fix what’s broken but to build…

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What to Do When Your Marketing Emails Are Falling Flat

By in Email Marketing, Marketing

by LIVIU TANASE for INC. Everywhere you look, business owners are talking about how well email marketing works for them. “The money is in the list,” they say, but not everyone sees the same return on email efforts.  If your emails are falling flat, try these simple tactics. You’ll get more engagement, make more sales, and be excited every time you write a new email to your customers.  Make sure your emails land in the inbox Fact: For people to interact with your emails, they must see them first. If your newsletters and campaigns are going to the spam folder, chances are…

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Podcast: The Interplay of Trust, Speed, and Sales in Marketing with Randy Gerson

By in Marketing

BY PAUL FULLER for The Art and Science of Complex Sales Podcast Ever wondered how speed, trust, and sales intermingle in the complex world of marketing? In today's episode we have our special guest Randy Gerson, CEO of Gerson & Associates. As a standout salesperson at Xerox and an influential marketer, Randy brings a unique perspective to the table that you won't want to miss. Speed, Trust, and Sales in Marketing (13:21)  Paul and Randy discuss the merging of sales and marketing in SaaS companies. Randy recognized this trend about 30 years ago during his time at Xerox. He identified a…

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The Complete Guide to Content Marketing Research

By in Content Marketing, Marketing

By Lauren Basiura for Marketing Insider Group Have you ever felt like you’re playing a never-ending game of darts with your content ideas, blindly throwing them and hoping they hit the mark? It’s time to put an end to the guesswork. Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. This powerful tool goes beyond speculation, offering eye-opening insights into what your audience actually wants to see. And that’s just the tip of the iceberg. In this post, we explore how content marketing research can revolutionize your strategy, ensuring every…

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