Category Marketing

Content With Purpose: How to Elevate Your Brand

By in Marketing Tag

by Caitlin Clingman, Irmand Trujillo by MarketingProfs Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today's competitive landscape. However, many marketers struggle to understand how to elevate their content and harness it to help craft a brand that leaves a lasting impression. By infusing values-driven elements into their content and campaigns, marketers can accomplish more than just informing audiences about their products or services; they can communicate what their brands truly stand for. Content that aligns with your brand's unique culture and values has the power to enhance brand awareness, establish a memorable…

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7 Email Banner Examples I Love (For Your Inspiration)

By in Email Marketing

by Kiran Shahid for HubSpot Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for a quiet coffee and was intrigued and excited by the potential savings. Points I’d accumulated from previous purchases, which I hadn’t thought much about, now seemed like gold. That’s precisely what an impactful email banner does. It tempts you…

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A/B testing and SEO: How to navigate pitfalls and maximize results

By in Marketing Tag

by Olya Ianovskaia  for Search Engine Land A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.  This article examines the nuanced relationship between A/B testing and SEO.  The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates…

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How to Scale Your Content Marketing For Measurable Business Growth

By in Content Marketing

By Michael Brenner for Marketing Insider Group Ever wonder why 45% of content marketers are breaking a sweat over how to scale content marketing? It’s no big surprise, really. Creating top-tier content is a bit like brewing the perfect cup of artisan coffee – it takes time, skill, and a whole lot of beans (or in our case, resources). But in reality, scaling your content marketing is like upgrading from a cozy café to a coffee empire. It’s tough, sure, but boy, does it pay off! The real question is, how do you amp up your strategy without it becoming a thorn in…

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The Most Important Skills for B2B Marketing Agency Teams

By in Marketing

by Ayaz Nanji for MarketingProfs Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn. The report was based on data from a survey of 2,000 executives globally, a subset of whom work for B2B marketing/advertising agencies. B2B agency leaders say the most important skills for their team members to have are agility/adaptability, problem solving, and innovative thinking. B2B agency leaders say the skills their team members need to work on most are data analysis/martech proficiency, innovative thinking, and adopting technologies. Additional key skills cited by B2B leaders as important for their…

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The Clever Marketing Trick Every Brand Can Steal From Taylor Swift

By in Marketing

BY JESSICA STILLMAN for Inc. How did Taylor Swift manage to pull in more than $1 billion from her recent Eras Tour? A trunkload of Grammys, a kick-butt stage show, legions of adoring fans, and an attention-grabbing romance with a certain professional athlete definitely didn't hurt.  But as an everyday entrepreneur or marketing professional, you are unlikely to have any of those things to work with. So are there any other key ingredients of Swift's success that those without prodigious songwriting gifts -- and the ability to carry off rhinestone-studded boots -- can steal for themselves?  According to one University of Tasmania marketing professor, the answer is yes. …

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15 Post-Purchase Email Examples to Inspire Your Next Campaign

By in Email Marketing

by Mandy Bray for HubSpot I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox. I could almost smell the ocean and feel the sand under my feet in that moment. That “shopping high” is a feeling of instant gratification and anticipation after an order. You can leverage this valuable window to boost customer loyalty and retention as a brand. To achieve this, you need the post-purchase email. How Post-Purchase…

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B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

By in Content Marketing

by Judith Ingleton-Beer for MarketingProfs Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking the bank! Almost two-thirds of B2B buyers say their corporate brand messaging is too vague to actively represent their brand and attract buyers. That means the performance of high-quality, on-message strategic content you've placed will be under the spotlight. B2B PR and marketing professionals will need to extract new value for money and maximize the content lifecycle by telling creative stories, conducting research, and using SEO. No Pay-for-Play in Sight…

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How to identify and create content pillars that boost brand awareness

By in Content Marketing, Marketing

by Claire Taylor  for Search Engine Land Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar? A content pillar is a fundamental theme that forms the backbone of a brand’s content strategy. Content pillars…

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

By in Content Marketing, Marketing

By Michael Brenner for Marketing Insider Group There’s something interesting you should know about B2B companies and their content strategies. Most of them are doing it at a basic, functional level. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. This approach is changing the game. Why? Because audiences today are savvy; they educate themselves. They’re all over digital content and…

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