New Marketing Jobs That Could Focus on AI [Data + Examples]

by Erica Santiago for HubSpot It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. Free Report: The State of Artificial Intelligence in 2023 AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers? AI Marketing Jobs The following are marketing jobs and opportunities…

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Stop Solving Problems

by SEBASTIAN CUERVO for 42 Slash Marketers love solving problems. If you spend more than 20 mins on LinkedIn or Twitter on any given day, you will notice a couple of clear story patterns that go something like this: I had a problem with this marketing process. I used this formula I developed or copied from top influencers to solve it. I found success. You can do it too. If you want to learn more, leave a comment (and chances are it becomes an endless spam sequence in your inbox). Or alternatively, you may also find the vulnerability pattern: I…

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Help with time management?!

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I was recently promoted into a sales manager role. I had a great routine when I was an AE, but am struggling to adjust to this new schedule —there are a lot more meetings and more people who need my time. I get to the end of each day and still have a full inbox and a long to do list. What advice do you have for someone making this transition? ~When do I actually do work? DEAR WHEN DO I ACTUALLY DO WORK?: Welcome to sales management! Your time is no…

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Building an innovation culture

by MARK DANCER for Mark Dancer on Innovating B2B Resilient, responsive, and regenerative As the Covid-19 pandemic continues to fade, the supply chain will emerge from its crisis stronger than before. Supply chain professionals are working to make it more resilient and able to withstand future shocks, but more change is underway. Geopolitical tensions are rising, motivating countries to develop strategic industries to achieve security objectives. Developing redundant and reliable sources for critical raw materials and agricultural commodities is a top priority, creating forces that may partially undue today’s ubiquitous global supply chain in favor of more regional or local…

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BDR Compensation Model: Is it time for a change?

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I manage a 7-person outbound BDR team and want to roll out a new comp plan for the second half of the year. What are my options? Any recommendations on the best plans to use? ~New to designing comp plansSubscribe DEAR NEW TO DESIGNING COMP PLANS: Let’s start with some simple advice — don’t assume your comp plan is broken. Before you throw out the current plan, ask yourself… What’s NOT working? What’s changed? If the plan is mostly working, consider making small tweaks or layering in short term SPIFFs.  But, if you need…

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Stop Solving Problems

by SEBASTIAN CUERVO for 42 Slash Marketers love solving problems. If you spend more than 20 mins on LinkedIn or Twitter on any given day, you will notice a couple of clear story patterns that go something like this: I had a problem with this marketing process. I used this formula I developed or copied from top influencers to solve it. I found success. You can do it too. If you want to learn more, leave a comment (and chances are it becomes an endless spam sequence in your inbox). Or alternatively, you may also find the vulnerability pattern: I…

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Your boss is obsessed with productivity without knowing what it means

By Rani Molla for Vox Like pretty much every other company that could, HubSpot let its employees work from home when the pandemic hit. The difference was that, early on, the enterprise software company made a strong commitment to let workers continue working remotely if they wanted. And that’s what the majority of HubSpot workers did. Meanwhile, about a third are hybrid, and less than 10 percent are back to the office full time. Now, HubSpot is trying to figure out the pros and cons of different working situations to make the most of each going forward. And, like many companies,…

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Joy as a Strategy

by PATRICK E MCLEAN for REINFORCEMENTS While redoing one of my social media profiles, I included two short sentences at the end. “Enjoyment is a skill. Joy is a strategy.” They flew off my fingers, I liked them. Here’s what they mean, and why these ideas might be useful for you. Enjoyment is a Skill. This is growth mindset applied at the largest scale. And I wrote an essay about it here The point is, if you can get better at enjoying things you have instantly become richer. And if you can find a way to take something you hate —…

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BE A THERMOSTAT, NOT A THERMOMETER

by Lara Hogan As I’ve learned more about how humans interact with one another at work, I’ve been repeatedly reminded that we are very easily influenced by the mood of those around us. It’s usually not even something we do consciously; we just see someone using a different tone of voice or shifting their body language, and something deep in our brain notices it. If you’ve ever attended a meeting where there were some “weird vibes,” you know what I’m talking about. You couldn’t quite put your finger on it, but something about the energy of the room was off—and that…

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How To Nurture a Culture of Documentation in Remote Teams

by Remote-Work.io Here's your ultimate guide to creating, maintaining, and following a robust documentation culture in remote teams. How to nurture a culture of documentation in remote teams Humans are terrible at data storage! It's obvious that we'll one day forget the things we know today. This makes it even worse for teams. Because employees are a vital part of every organization. The truth is, employees will eventually leave. And when they do, the knowledge they contributed to you will be lost forever. That's why every organization needs a robust documentation culture. It's not just for remote teams. All sorts of organizations…

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