by Ayaz Nanji for MarketingProfs Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. An infographic (below) from Media Update covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff. Specifically, it looks at how four key traits of great marketers—bravery, ambition, intelligence, and empathy—correspond to each house. Check out the infographic:
by Bailey Maybray for HubSpot The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. 😬 Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train has left the station? No more tickets available to savvy hosts and sultry voices? Not at all — your podcast just can’t suck. Listen to the Shows in HubSpot's Podcast Network Now Luckily, podcast geniuses Darren Clarke (executive producer of My First Million) and Kal Elsebai (HubSpot’s senior manager…
by The B2B Growth Newsletter My aunt is a beast. She wakes up at 4:30, downs ~6 shots of espresso, and hits a gym class called “F45.” She’s 100% in on this F45. She goes every day. She has all their gear. She posts about them on social media and won’t stop talking about them. She eats, sleeps, and breathes F45. The interesting part? Last year, she was 0% into F45 and 100% into Orange Theory. The year before, she was 100% into some boxing class. At some point, she was 100% into Beach Body. She is either 100% into something,…
BY TIM MADDEN for INC. In a fiercely competitive small business landscape, the key to success extends beyond traditional marketing strategies. If you've overlooked the significance of establishing a personal brand as a small business owner, it's high time to reassess your approach. As small businesses face challenges and uncertainties, building a strong personal brand can provide the edge you need to thrive. While branding advice can sometimes seem vague, here are some practical steps to help you craft a compelling personal brand for your small business: Define your purpose When developing your personal brand in the small business world,…
by Rebecca Churt for HubSpot Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. But as a site owner, how do you know if your site visitors and Google consider your website spammy? And what should you do to ensure it isn't considered *GULP* web spam? If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask…
By Lin Grensing-Pophal for HR Daily Advisor If there’s one thing the pandemic experience has contributed to, it’s employees’ demand for more flexibility and work/life balance. Hybrid work is becoming more common, but so is another flexible concept: the 4-day workweek. It’s an idea that has been gaining traction globally, and it holds a lot of advantages not just for employees but also for employers. And, it’s an idea that has slowly gained traction over the past several decades. A Continued Push to Shorten the Workweek Henry Ford is generally credited with being one of the first to acknowledge employees’ need…
By Michael Brenner for Marketing Insider Group Are you taking advantage of the massive benefits of a blog to grow your business? If not, you’re missing out. Publishing a blog is one of the best ways to connect with your audience and drive long-term growth. In fact, businesses with a blog see 126% higher growth than those without one. Check out all of the ways business blogging can help your company grow. Plus, we included a handful of blog examples we love to give you inspiration. Key Takeaways: If you want to grow your business, you should be blogging. A blog offers…
By Michael Brenner for Marketing Insider Group Doesn’t it seem like everyone is blogging nowadays? In fact, WordPress blogs alone comprise over 20 billion web pages! With that overwhelming number, you might wonder whether small business blogs are still worth it and can cut through the noise. How can you be sure that your existing and potential customers have any interest in reading what you have to say? Here are just a few of the best reasons we’ve found for why blogging for small businesses is still part of a rockstar marketing plan. Key Takeaways: Blogging is a cost-effective way to connect…
by Danny Goodwin for Search Engine Land LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the odds your answer could be featured in LinkedIn’s search results. Other ways LinkedIn is increasing visibility for Collaborative Article contributors: People outside your network may be exposed to your contribution, not just people you are already connected to. LinkedIn may also notify members “who…
by Joe Gowdridge for Velocity "Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he said, looking at me with genuine reproach. “The trouble isn’t email, it’s the river of shit emails are floating in.” “How so, Neil?” I asked. “Ok, I’ll tell you what,” he said, settling in. I waited as he crossed his arms and nudged his glasses up his face with a finger. “Do you like fishing?” I explained that I didn’t. “Well, I do,” he said, casting another reproachful glare…