How to collaborate effectively with other teams

by Kevin Indig There is no Growth without collaboration. But teams don’t work well together without intentionally defining how. Context: Disciplines like SEO have always relied on support from other organizations because the output of SEO is recommendations. Now that meta signals like brand or user experience are growing in impact compared to other signals, it’s even more important. The recent Google leak confirming clicks are used for ranking highlights the importance of a seamless user experience to succeed in SEO. There is no universal definition of where Growth or SEO start and end, which causes responsibilities to blend into each other.…

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I bet you are doing product activation all wrong.

by ELENA VERNA for Elena's Growth Scoop This is the last part of a mini-series I’ve done with the team at June: Part 1 reviewed the difference between product analytics in B2C and B2B Part 2 explored precisely how expansion happens in B2B But for this final part, we need to talk about the foundational piece that makes B2B growth possible: activation. Specifically: What activation IS and what it is NOT. Activation: What it IS I like Reforge’s definition best: Activation is taking a user from signing up to establishing a habit around your core value prop. In practice, product activation consists of 3 steps: setup, aha, and habit loop. …

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Research Examines What Gen Z Wants from Potential Employers

By Tammy Binford for HR Daily Advisor Gen Z, the youngest segment of the workforce, is already making an impact, and its influence will only increase in the future. Global insurance giant Zurich reported in April that people born between 1997 and 2012 are expected to make up 27% of the workforce by 2025. Those numbers are getting employers’ attention, making it all the more important to understand how to attract young people to the world of work and what they need to thrive. Looking at What Gen Z Values In March, Symplicity, a maker of software for universities to manage…

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4 Ways to Make Work More Meaningful

by John Coleman for Harvard Business Review Curiosity is critical to professional success. A curious mind will spot and solve problems, while being unafraid to try something new. It will seek out the insights of others, and open itself to expanded thinking. A curious person will never succumb to apathy, instead pushing consistently for growth, innovation, and improvement. Anyone seeking to build a successful career must embrace curiosity.  But curiosity isn’t just essential to professional advancement — it’s central to crafting purpose and meaning at work. We all want to feel that our work is meaningful, and we all have an opportunity to make it so. But…

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Move faster, v2

by The B2B Growth Newsletter Hi all — Last week, I wrote the post “Move Faster.” The post’s thesis: To move faster, you need to sequentially prioritize. (AKA: focus on your #1 most important thing at a time.) Get your #1 thing done as quickly as possible, then move to the next thing. Don’t approach productivity as “crush as many tasks as possible.” I got a lot of replies. One question stood out: “This is super interesting, but how do I operationalize this when I have a million things to do?” Why you don’t hyperfocus Let’s invert. Three failure modes: You don’t know…

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Amazon’s Firm Stance on Remote Work

By Lin Grensing-Pophal for HR Daily Advisor The pandemic ushered in a new era of remote work, with companies around the world quickly adapting to virtual environments. As they navigate the post-pandemic landscape, businesses are faced with the challenging decision of whether to bring employees back to the office, adopt a hybrid model, or continue with remote work. Amazon, a global powerhouse, has made its stance clear. “Amazon CEO Andy Jassy told employees to get on board with the company’s return-to-office plan or to consider employment elsewhere,” Brian Fung writes in an article for CNN. Such a bold directive from the helm…

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Is Your Office Worth the Commute?

By Morten Brogger for HR Daily Advisor From packed buses to standstill rush hour traffic, commuting is rife with inconveniences. Long commute times are linked to negative effects on sleep, productivity, and overall quality of life. Commuting Americans spend, on average, 52 minutes per day traveling to and from work — an increase of about 20% since the U.S. Census began collecting that data in 1980. Recently, ever-increasing housing costs within big cities have given rise to “super commuters” who travel more than 90 minutes each way, some even by plane! Super commuters aside, a typical worker can expect to lose 408 days to…

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How to Get to Inbox Zero in Gmail, Once and for All

by Lindsay Kolowich Cox for HubSpot We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing your emails doesn’t have to be a pain. In fact, it’s possible to get your Gmail inbox to zero in as little as 15 minutes. While we can’t stop new emails from coming in, we can help you organize it better. → Download Now: The Beginner's Guide to Email Marketing I stumbled upon Andreas Klinger’s inbox zero method for Gmail years ago and his method still works for me to this day. In this post, I'll show…

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My Colleague Thinks Working From Home Means I’m Available 24/7

How do I get her to back off? BY ALISON GREEN for Inc. A reader asks: I work at a small company, almost completely from home. I go into the office about twice a month, and for the most part, it's been a dream. I am vastly more productive and have found that my mental health has improved drastically. Since the transition, I have done everything I can think of to set clear expectations as far as when I am available. I have specific, set hours when colleagues can expect me to be at my desk. I use away messages to…

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