Category Information Technology

The Complete Guide to AI Algorithms

By in Artificial Intelligence and Machine Learning

by Harshit Baluja for HubSpot Artificial intelligence is appearing in every industry and every process, whether you're in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You'll see AI in search engines, maps and navigation, text editors, and more. But have you ever given a thought to how these machines work? AI systems run on algorithms, but not every AI algorithm is the same. If you understand how AI algorithms work, you can ease your business processes, saving…

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I Debated ChatGPT: ‘Commission Should Be Done Away With’

By in Artificial Intelligence and Machine Learning, Sales

by Jay Fuchs for HubSpot Last month, I debated ChatGPT about whether AI will replace conventional salespeople. We had a constructive conversation, learned more about each other and ourselves, and contributed to its ever-expanding bank of insight that might ultimately doom humanity — so I'd say it was mostly productive. The piece got decent traction, was fun to write, and produced some interesting perspectives on both sides of the argument — so I figured it might be worth it to try the process again with another hot-button sales issue. After exploring some potential topics, I landed on a long-standing debate about sales…

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Survey: Only 26% of SMBs are using AI for marketing

By in Artificial Intelligence and Machine Learning, Marketing

by Danny Goodwin  for Search Engine Land Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found. Why we care. Marketers have felt overwhelmed by AI and all the changes we’ve seen in the past year. SMBs that can unearth the potential of AI tools and harness its power can reap the benefits (e.g., saving time and money). But it’s a steep learning curve and SMBs typically are time-strapped. By the numbers. Larger SMBs (with over 50…

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AI for Content Production

By in Artificial Intelligence and Machine Learning, Content Marketing

by LIZ CHRISTO for Ask Stage 2 DEAR STAGE 2: I’m the first marketer at my startup and we desperately need more content to scale our online presence. I’m used to doing the heavy lifting (keyword research, actually writing/editing content, etc.), but I’m spread pretty thin these days. Should I try to save time by plugging my ideas into ChatGPT? ~MARKETING MARATHONER Subscribe for more GTM tips & tricks! DEAR MARKETING MARATHONER: We couldn’t agree more — content is essential to establishing your brand’s digital footprint, and should be a primary component of any foundational marketing strategy. The right approach will…

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AI: The Secret Sauce in Healthcare’s B2B Marketing

By in Artificial Intelligence and Machine Learning, Marketing Tag , , , , , ,

by Vasyl Kapitan, Originally posted on LinkedIn Hey there! As a Marketing Manager in the healthcare industry, I am actively engaged in developing and executing numerous B2B marketing campaigns. One of the coolest tools in my toolbox? Artificial Intelligence (AI). I've seen many trends come and go, but AI is a game-changer that's here to stay. Would you agree? Let me walk you through how AI is reshaping B2B marketing in our industry. 🚀 Making Business Interactions More Personal: The Perfect Matchmaker: AI isn't just about codes and algorithms; it's about understanding needs. Think of AI as that friend who always…

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Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Erica Santiago for HubSpot As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create? Get Started with HubSpot's AI Campaign Assistant I tested several AI copywriting platforms to find which tools write the best marketing copy. By the end of this…

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How Enterprises Are Using AI for Email Marketing

By in Artificial Intelligence and Machine Learning, Email Marketing, Marketing Tag ,

by Ayaz Nanji for MarketingProfs Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Some 24% of respondents say they're already using AI extensively in their email marketing campaigns, 33% say they're using it to some extent, 25% are not using it yet but have plans to, 14% have no plans to, and 4% are unsure. Among enterprise marketers who are using or plan to use AI as part of their email campaigns, 50% are doing so for…

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Generative AI: What Keeps Me Up at Night

By in Artificial Intelligence and Machine Learning Tag , ,

by Chad S. White for MarketingProfs During the opening session of the B2B Forum this year, MarketingProfs Chief Content Officer Ann Handley wowed and pumped up the crowd with an empathetic Barbie-inspired B2Barbie presentation. The overall message: B2B marketers are often held to impossible standards and underappreciated despite their hard work and smarts. Ann's point of view was crystal clear... But then generative AI took the stage, and attendees could be forgiven if they felt they weren't "Kenough"... unless they used generative AI to create a digital clone of themselves to work alongside them. In a particularly chilling moment, Ann asked Trust…

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Survey: 70% of marketers feel overwhelmed by AI changes

By in Artificial Intelligence and Machine Learning, Marketing

by Danny Goodwin for Search Engine Land Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. “It’s a call to action for organizations to prioritize continuous learning and offer support to their teams. Otherwise, millions and billions invested in AI will be wasted,” said Monica Ho, CMO of SOCi. No training or education. Perhaps contributing to some of that overwhelmed feeling is this survey…

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The Human AI-Touch in B2B Marketing: Trends for 2024

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Jorge Borges In 2024, several trends are set to shape the B2B marketing arena, from personalization to AI-powered data-driven-decisions.  After attending a couple of international industry events, I've destiled insights and notes into 7 major trends that (IMHO) will define B2B landscape in the coming year and beyond. Trend 1. Personalization Takes Center Stage Personalization is no longer a mere trend; it is the vanguard in B2B marketing. Instead of pursuing generic approaches, businesses are making a profound shift towards crafting hyper-personalized experiences that resonate with their clients. It's about understanding not just the needs but the very essence…

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