Archive March 22, 2024

17 Must-Have Elements of Your B2B Content Brief

By in Content Marketing Tag

by Olesia Filipenko for MarketingProfs Despite the growing use of generative AI for the creation of marketing content, savvy marketers don't—and shouldn't—rush to fully rely on it. AI tools are great helpers. They can generate content ideas and outlines or gather sources for backlinks. But they can't craft original content with insights and added value for your B2B target audience. Instead, they provide generic (often biased) info and present false references as legitimate. In short, you need a human writer to craft B2B content. Yes, content writers can deliver poor-quality content, too. But have you ever considered that the quality of the…

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Maximizing reach on LinkedIn

By in Marketing Tag

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’m the Head of Marketing for a Series A startup and while we have a strong content program, I don’t think we are maximizing our reach through LinkedIn. We’ve been posting occasionally on our corporate account, but I’m looking for ideas on how to amplify our presence and set better goals to measure the impact of our efforts around LinkedIn. What’s working for others? ~LEANING INTO LINKEDINSubscribe DEAR LEANING INTO LINKEDIN: Great question! For many companies, LinkedIn can be a very effective channel. BUT, we’re all witnessing LinkedIn get noisier and…

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7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

By in Work Tag ,

by Jenny Romanchuk for HubSpot I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. In this post, I’m sharing the seven best productivity systems that have become part of my routine, turning the daily grind into an efficient workday. You’ll find their pros and cons and…

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Why Your Business Isn’t Seeing New Leads Online

By in Sales Tag

By Emma Bentley for Marketing Insiders Group All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy…

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Is Your Video Content Fulfilling Its Goals?

By in Marketing Tag

By Lauren Basiura for Marketing Insider Group Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression. In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Quick Takeaways In 2024, the…

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How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

By in Marketing Tag ,

by Lauren Mohr for HubSpot I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. Download Now: Free Affiliate Marketing Templates The key to making it worthwhile? Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Affiliate Marketing Templates Track the sales, revenue, and profit from your affiliate and influencer…

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I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning, Marketing

by Kayla Schilthuis-Ihrig for HubSpot I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.  The jitters are normal, and I'll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen. Download Now: 17 Professional Email Templates First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped…

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AI-powered content management: How to make your workflows more efficient

By in Operations, Self Improvement

by Julia McCoy  for Search Engine Land The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task.  Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS). These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. Streamlining content management workflows In…

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And the Oscar Goes to… Our 2024 Content Marketing Awards

By in Content Marketing

By Lauren Basiura for Marketing Insider Group Today, we’re rolling out the red carpet for 10 small businesses that crush it in content marketing. Nailing the content marketing game is your golden ticket to profit paradise. But, what’s the secret behind killer content marketing? And how do you get a piece of that action to boost your ROI? Consistency and know-how are your best buddies in the content marketing realm. Dropping awesome newsletters, engaging blog posts, and snappy social media updates can seriously amp up your business game. Still on the fence? Hold onto your hats because we’re spotlighting 10 small businesses that are not…

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Google’s March 2024 Search Update: The Battle Against AI-Generated Content

By in Artificial Intelligence and Machine Learning

by Ajdin Perco for Animalz Three Practices Google Now Considers Spam Google's update targets three practices the search giant now classifies as spam. 1. Scaled Content Abuse Scaled content abuse refers to mass-produced content created to game rankings, whether AI-generated or human-written. Google is cracking down on content that provides little to no value and is designed solely to manipulate search rankings. This includes content generated by AI tools without human oversight or curation. 2. Expired Domain Abuse Expired domain abuse involves repurposing expired domains to host low-quality content in an attempt to manipulate rankings. As Chris Long, VP of Marketing…

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