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GenAI Can Help Small Companies Level the Playing Field

By in Artificial Intelligence and Machine Learning, Information Technology Tag ,

by Oguz A. Acar and Andrés Gvirtz for Harvard Business Review Dollar Shave Club’s audacious market entry is nothing short of iconic in the marketing world. The bold startup dared to challenge the formidable razor titan, Gillette, with a video that was filmed in just one day at a mere cost of $4,500. Their strategy, marked by a mix of cheeky irreverence and simple value proposition, quickly went viral and captured  interest worldwide. However, such stories remain extremely rare. And it’s often because the behemoths have an inherent advantage. Their extensive resources — be it in technology, market intelligence, or content creation —…

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How to Market an Event: 65 Event Marketing Tips from Insiders

By in Events, Marketing

By Michael Brenner for Marketing Insider Group A well-planned promotional strategy is vital for a successful event. These event marketing tips and ideas will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways: An integrated marketing strategy is essential to maximize attendance and build buzz in the run-up to your event. You should use a combination of content marketing, social media, email marketing, and video and podcast marketing in order to get the best results. Marketing should start several…

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Slow down to speed up

By in Business Management

by How To Grow Substack Slow down to speed up Kingman's equation is why your team's getting wrecked FEB 2, 2024 Share You should be moving faster. Making more progress. Your team’s not executing with urgency. But. Everyone seems busy, YOUR calendar is STACKED… but you’re still behind where you want to be. And yet. There are founders & teams who are far less busy accomplishing more than you. They’re scaling, you’re treading water. I feel this. My business should be moving much faster than it is. PMF Camp should be well over $2M in annual revenue by now. I should have far more…

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The Changing Nature of Business Travel in the Age of Remote Work

By in Human Resources Tag ,

By Lin Grensing-Pophal for HR Daily Advisor The landscape of business travel has undergone a significant transformation in the wake of widespread remote work. As highlighted by Elizabeth Bennett in an article for BBC Worklife, “Remote work isn’t killing business travel—it’s transforming it,” the traditional purpose and nature of business trips are evolving to meet the new demands of a remote-work world.” New Reasons for Business Travel Bennett notes that while the days of in-person client meetings may be waning, employees are embarking on corporate trips for new reasons. Patricia Huska, chief people officer at American Express Global Business Travel, observes,…

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8 Voicemail Techniques That Lead to Closed Deals, According to SalesScripter’s CEO

By in Sales Tag

by Michael Halper for HubSpot Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. A significant portion of the B2B prospecting calls you make will end up going to voicemail — making the sales voicemail techniques you leverage and how well you can execute them absolutely crucial to your sales efforts. But getting there isn't always straightforward — being able to routinely leave well-constructed, effective sales voicemails can elude even the sharpest reps. So to help ensure your voicemails are airtight and adept, I've put together a list of eight tips that…

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4 Consequences of Neglecting Employee Engagement

By in Human Resources Tag

By Claire Swinarski for HR Daily Advisor Human resources departments have a lot of balls to keep in the air. There’s recruitment, retention, resignations—essentially, your job is ensuring that a company’s workforce is present and capable. That’s no small feat. But in the hustle and bustle of firing and hiring, it’s easy to overlook the importance of employee engagement. Employee engagement is exactly what it sounds like: the health of the relationship between your workforce and management. Some questions to consider when evaluating your employee engagement are: How free do your employees feel to bring forth problems or concerns to their managers?…

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30 Brilliant Marketing Email Campaign Examples [+ Template]

By in Email Marketing, Marketing

by Lindsay Kolowich Cox for HubSpot I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether. Download Now: 10 Templates to Master Marketing Emails As an email marketer, it may not seem like a good idea to add to the noise, but email ROI is undeniably high (42:1), so it’s a channel I have to recommend pursuing. That being said, success does rely largely on how well you…

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10 Non-Sleazy Strategies for Upselling Your Customers [New Data]

By in Sales Tag

by Erin Rodrigue for HubSpot Does upselling have to feel sleazy or uncomfortable? I don't think so, but it depends on how you approach it. Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But from my experience, when you focus primarily on your customer's experience and goals, upselling benefits both you and your customer tremendously. Download Now: 2024 Sales Trends Report Let's dive into some winning strategies for upselling backed by data. What is upselling? Upselling encourages the purchase of anything additional in the same selling interaction that…

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HR Query: Applying Unorthodox Methods to Recruit Gen Z

By in Human Resources Tag ,

By HR Daily Advisor Staff The future of work has much to do with Gen Z as the generation will comprise about 27 percent of the workforce by 2025.  Despite knowing the vital role this generation will play in the years to come, many HR leaders and organizations are unsure about how to recruit and retain Gen Z workers. So, what are examples of job seeker preferences recruiters should keep in mind as hiring heats up? According to Neil Costa, CEO & Founder of HireClix, a time-consuming application can severely hurt a company’s recruitment efforts. “Younger generations like Gen Z have significantly…

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The great SEO heist: The untold story

By in Marketing Tag

by Andrew Holland  for Search Engine Land It’s been a few months since the great SEO heist went viral online. You’ve probably heard all about it already. But what you need to learn is the untold story.  Because that changes everything. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. An SEO copied a sitemap. He then used his AI content tool to recreate thousands of pages of copy. He gained over a million monthly visitors. He told everyone about it. They got a manual action. As…

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