by Sofiia Tarhonska for MarketingProfs
How to Use Email Suppression Lists for Better Email Marketing
How to Get to Inbox Zero in Gmail, Once and for All
by Lindsay Kolowich Cox for HubSpot We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing your emails doesn’t have to be a pain. In fact, it’s possible to get your Gmail inbox to zero in as little as 15 minutes. While we can’t stop new emails from coming in, we can help you organize it better. → Download Now: The Beginner's Guide to Email Marketing I stumbled upon Andreas Klinger’s inbox zero method for Gmail years ago and his method still works for me to this day. In this post, I'll show…
Want to Double the Chance of Getting a Response to Your Email? Make It Shorter
Research from a pair of Harvard professors shows people are dramatically more likely to respond to shorter emails. BY JESSICA STILLMAN for Inc. Sometimes all that stands between an entrepreneur and business success is getting the right person to read your email. Which is why tips and tricks to make your emails more compelling and increase your response rates are so valuable. There are plenty of good ones out there, but few are as easy to implement as one recently highlighted by a pair of Harvard researchers in their new book. Half as many words leads to twice as many reads. An excerpt of Writing for Busy Readers by…
Improve Company Culture and Create an Engaged Workforce
By Cheri Wheeler for HR Daily Advisor Global Company Culture Day is here! Observed on September 18 every year, this day provides a unique opportunity for company leaders to take a step back from their business and evaluate their company’s culture. The answer to improving your company’s culture could be as simple as reviewing, and perhaps tweaking, the benefits your organization provides to its employees. Employees want to feel that their employer prioritizes their health and well-being. Investing in a strategic and thoughtful benefits package can lead to a positive work environment and engaged workforce, which ultimately benefits both employees…
How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)
by Erica Santiago for HubSpot As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You're also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting. We will explore the connection between data science and AI and tools…
6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)
By Michael Brenner by Marketing Insider Group You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” But what if we told you that you shouldn’t bother with content marketing at all? In fact, here are 6 compelling reasons why you should steer clear of it. But before you close this tab, stick around to find out why these reasons might be the very things that are holding you back from true business success. The Common Arguments Against Content Marketing Before diving into the reasons you’ve heard about why you shouldn’t…
How to find ideal niche keywords
by Julia McCoy for Search Engine Land You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like the digital equivalent of a ghost town – tumbleweeds included. Visitors are as rare as unicorns, and those who do stumble upon it leave faster than one can say “SEO.” Isn’t there more to this keyword thing than meets the eye? Absolutely! Like finding Waldo in a sea of stripes, knowing how to find ideal niche keywords is about looking smarter,…
10 Best AI Tools for Startups & Small Businesses in 2023
by Alex York for ClickUp Believe it or not, the term “artificial intelligence” (AI) dates back to 1956 when John McCarthy, an American computer scientist, coined the term during the first-ever AI conference. Fast forward to 2023, and we’re in an exciting new era where AI, fueled by powerful machine learning algorithms, is on everyone’s minds. AI has gone from being a tech buzzword to a real-game changer in people’s lives. More small businesses and startups are embracing AI technology to propel their growth and success, and you don’t want to be left behind. If you’re on the lookout for the…
Should you block GPTbot?
by Kevin Indig for kevin-indig.com 84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context: An analysis of the top 1,000 sites on the web from Originality AI shows 12% already block Chat GPT’s crawler. (source) The number jumped from 9.3% on August 22nd to 12% on August 29th. Since then, I found more sites, like Amazon, blocking Chat GPT in their robots.txt. It’s unclear how Originality AI put the list of top 1,000 sites together, but the biggest ones are on…
7 AI Applications for Small Businesses to Use in 2023
Posted by Tim Ito for marketing nice guys There is no doubt in our minds that 2023 is the year of the machine. This isn’t just big business using artificial intelligence and machine learning for deeper data discovery, it’s everyone. With the spread of AI to common applications such as ChatGPT, the technology is now more accessible than ever. What are some applications to take advantage of if you’re a small business? Here are 7 suggestions to start using today. No. 1: Chatbots (Website) Chatbots are computer programs designed to simulate conversation with human users, especially on a business’ website. They can be used…