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When Your New Hire Is in Jail on His First Day

By in Human Resources Tag ,

And three other tricky workplace dilemmas. BY ALISON GREEN, INC.COM COLUMNIST Here's a roundup of answers to four questions from readers. 1. When your new hire is in jail on his first day My company hired a new person on my team. He was scheduled to start on a Monday but he pushed back a week at the last minute, and he didn't notify us until minutes before he was expected in. The next Monday he didn't come in, and no one could get in touch with him. We eventually discovered he was in jail. He claimed he was pulled over on the…

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5 Leading Talent Acquisition Trends Taking Storm in 2024

By in Human Resources Tag ,

By Brianna Rooney for HR Daily Advisor It’s hard to believe that 2023 is nearly over, marking now as the time when HR professionals and organizational leaders should start planning for the next year, including their plans for talent acquisition. The work and hiring landscape is rapidly evolving, especially following the pandemic and the Great Resignation. Today’s job seekers bring a wealth of unique skills to the table, which also means they’re looking for better benefits and more flexible positions. As a result, HR teams and staffing professionals will need to grow out of their previous recruitment strategies to consider these…

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Kick Scrooge to the Curb to Make Your Holiday Marketing Numbers Soar!

By in Marketing Tag ,

By Michael Brenner for Marketing Insider Group It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge. But what if your employees think you’re a bit of a Scrooge? How engaged are they at work? Only about 30 percent of the nation’s employees are engaged on the job, according to a Gallup survey. And if they’re not, all you need to do is glance at the mirror to see Scrooge’s shadow.…

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4 Tips for Closing a Deal That Has Hit a Wall, According to a HubSpot Sales Director

By in Sales

by Ben Kassiff for HubSpot Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to an amicable, productive resolution, that’s just not how things work. As a salesperson, you‘re almost guaranteed to have to handle this kind of situation at some point in your professional life. So to help you best approach this dilemma when the time comes, I’ve put together a list of four key tips I've learned over my career for closing a deal that has lost steam.…

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5 Excel and Google Sheets tricks every SEO should know

By in Marketing Tag , ,

by Maria Georgieva for Search Engine Land Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning, and analyzing data, Microsoft Excel and Google Sheets have stood the test of time. All the famous SEO tools export most of their data in CSV format. And while you can use genAI for data analysis, often you’ll still need a good old spreadsheet to get started. So let’s dive back into the basics and see how you can make your life as an SEO and digital marketer easier with these five tips to…

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How Well Do Senior Marketers Understand AI?

By in Artificial Intelligence and Machine Learning

by Ayaz Nanji for MarketingProfs Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute. The report was based on data from a survey conducted between April and July 2023, among 918 senior marketers (managers and above). Some 35% of respondents say they'd classify their understanding of AI terminology and capabilities as beginner, 54% as intermediate, and 11% as advanced. Some 46% of senior marketers rate their confidence in evaluating AI-powered marketing technology at a medium level, 32% at a high level, and 21% at a low level, Some 58% of…

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Why Pet Insurance Is Gaining Popularity as an Employee Benefit

By in Human Resources Tag , ,

By Trey Ferro for HR Daily Advisor The open enrollment period for 2024 health insurance coverage has commenced, and employers are presented with a unique opportunity to enhance their benefits packages. While health insurance remains a cornerstone of these packages, a rapidly growing trend is emerging: the inclusion of pet insurance. The rise of pet insurance, one of the fastest-growing insurance segments in the United States, offers employers and employees alike a chance to reap significant benefits. Pet insurance has been on the rise in recent years, reflecting the increasing importance of pets in people’s lives—70% of U.S. households have…

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Faces of HR: Katya Laviolette on Curiosity and Cultivating Support Networks

By in Human Resources

By Bianca Herron, for HR Daily Advisor Meet Katya Laviolette, Chief People Officer at 1Password, a leader in human-centric security and privacy. Laviolette has more than 25 years of experience as a business-oriented people leader in HR, hyper-growth leadership, mergers and acquisitions (M&As), cultural change, talent management and acquisition, global rewards, organizational effectiveness, real estate operations, and health and safety. Since joining 1Password, Laviolette has been a key asset in growing the Toronto-based organization’s people, doubling its fully remote workforce to nearly 900 employees. Katya Laviolette “Up until 2019 we were around 100 plus employees,” Laviolette shared with HR Daily Advisor. “We…

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3 Strategies to Promote Healthy Working Relationships

By in Human Resources Tag ,

by Kevin Rockmann and Caroline Anne Bartel for the Harvard Business Review Does this experience sound familiar? Dmitri, an experienced knowledge worker, finds it difficult to have productive conversations in his organization, especially with those who are in service roles designed to help him do his job (e.g., IT, HR, etc.). Emails and conversations are brusque, uncooperative, and at times downright rude. When Dmitri brings this up to the CEO, the CEO says that the organization has a “culture of helping,” that “our employees take care of each other,” and that “bad behavior should not be tolerated.” But when Dmitri talks to his VP, she…

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[Book Review] A Must-Read Explanation of the Science Behind Why People Buy

By in Sales Tag

by G. DAVID DODD for B2B Marketing Directions The most basic goal of marketing is to influence customer buying behaviors, so understanding why customers buy is essential for successful marketing. A new edition of Decoded:  The Science Behind Why We Buy, 2nd Edition (John Wiley & Sons, 2022) by Phil Barden provides a wealth of science-based insights on this critical aspect of human behavior. Phil Barden is the Managing Director UK of DECODE Marketing, a consultancy that combines hands-on brand management experience with cutting-edge capabilities in cognitive and social psychology, neuroscience, and behavioral economics. Barden has over 25 years of marketing experience,…

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