Tag book review

[Book Review] An Authoritative Road Map To High-Impact Content Marketing

By in Content Marketing Tag

by G. DAVID DODD for B2B Marketing Directions Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. If you haven't read Content Marketing Strategy, I recommend that you add it to your reading list for 2024. Shortly after I finished Rose's book, I discovered and read Purna Virji's new book, High-Impact Content Marketing:  Strategies to Make Your Content Intentional, Engaging and Effective (Kogan Page, 2023). This is also an excellent book, and I enthusiastically recommend it. Purna Virji is…

Read More

[Book Review] A Must-Read Explanation of the Science Behind Why People Buy

By in Sales Tag

by G. DAVID DODD for B2B Marketing Directions The most basic goal of marketing is to influence customer buying behaviors, so understanding why customers buy is essential for successful marketing. A new edition of Decoded:  The Science Behind Why We Buy, 2nd Edition (John Wiley & Sons, 2022) by Phil Barden provides a wealth of science-based insights on this critical aspect of human behavior. Phil Barden is the Managing Director UK of DECODE Marketing, a consultancy that combines hands-on brand management experience with cutting-edge capabilities in cognitive and social psychology, neuroscience, and behavioral economics. Barden has over 25 years of marketing experience,…

Read More