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How to Keep a Growing Hybrid Workforce Engaged

By in Human Resources Tag ,

By Jenni Kovach for HR Daily Advisor Keeping a growing workforce engaged poses a challenge under the most “normal” of circumstances. But as every HR professional knows, the last few years have been anything but normal. For IGS Energy, where I serve as Chief People Officer, there’s no doubt that things were simpler before the pandemic upended the way we work. Just before 2020, our company nearly doubled in size through some of the largest acquisitions in company history, as well as through organic growth. From how we work together to where we work, so much evolved in such a short time. While…

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6 tips to track and analyze PPC results

By in Marketing Tag ,

by Grace Mante for Search Engine Land Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives.  While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. What are your main campaign goals? What metrics are important? How are you pacing to your…

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Was it Written by AI? How You Can Tell, According to HubSpotters

By in Artificial Intelligence and Machine Learning Tag , , , , ,

by Erin Rodrigue for HubSpot In school, I learned the basics of good writing — keep it short, concise, and grammatically correct.  By that definition, AI-written content should be good, right? Yet, when I play around with tools like ChatGPT, I notice a few red flags.  Sure, it's grammatically correct, but it gives off serious "corporate speak" vibes. It follows a logical sequence, but it often goes on lengthy tangents. And while its responses may be accurate, it often lacks a unique perspective. This isn't to suggest AI-written content is inherently bad. But if you plan to leverage AI for content…

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Five Ways Marketers Can Scale and Lead Remote Teams Effectively

By in Human Resources, Marketing, Training Tag ,

by Jesse Liszka for MarketingProfs Losing the remote control is a fear of every TV enthusiast. And losing control is also a fear of marketers who lead remote teams—especially teams that they will need, in time, to scale. There are certainly obstacles for remote managers that can militate against good leadership and make scaling up trickier than it should be. This article will cover how those obstacles can be tackled. We'll start by looking at the growth in popularity of remote work for marketers and the characteristics of good virtual team leadership. Then we'll determine how you can get your remote…

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10 Tips for Creating an Onboarding Checklist for New Hires

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By Ally Goodwin for HR Daily Advisor Your company just made a new hire? Congratulations to you and your new employee(s). Whether you’ve made one or two hires, or are conducting a mass-hiring campaign, there are a lot of moving pieces involved with onboarding new hires. As many human resources (HR) personnel will tell you, the hiring process isn’t over when the acceptance call or email goes to the candidate. Onboarding isn’t as simple as it sounds, and depending on the job, position, or industry, there can be many qualifications and credentials that can complicate the process. After spending over 17 years…

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12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic]

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , ,

by Ayaz Nanji for MarketingProfs Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want. An infographic (below) from Red Website Design and Evolution Unleashed covers 12 key tone modifiers that can improve AI-generated content. For each prompt, it provides an overview of its impact on content, looks at some common use cases, and shows an example output. Check out the infographic:

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Leveraging Collaboration Software for Remote and Hybrid Work

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By Lin Grensing-Pophal for HR Daily Advisor Our world has turned decidedly digital and, in this environment, the way we work and communicate has experienced a seismic shift driven largely by pandemic experiences. No longer confined by physical workspaces, interactions have expanded beyond four walls, creating new teams that are increasingly remote, flexible, and global. In this new environment, collaboration software has emerged as a must-have tool to enable an intricate web of modern workplace communications. Effective Communication Has Always Been a Must for Businesses Workplaces have always had to ensure collaboration. That’s nothing new. Historically, whether through face-to-face meetings, written…

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Personal connection is key to your marketing team’s success

By in Marketing Tag ,

by Rachel Fredrickson (Howe) for Search Engine Land Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. I am not an HR manager and have never worked in HR. Still, I have managed people in some capacity over the years and have a strong interest in the psychology behind human behavior – that is what I’m pulling from for this article. If you are uncertain about…

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How HR Teams Can Create a Positive PTO Culture

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By Rob Whalen for HR Daily Advisor After several tumultuous years for HR leaders and employees, companies are reassessing how they can maximize their workforces’ well-being. Paid time off (PTO) is a critical part of this process, as it gives employees the space to relax, focus on relationships, and take care of personal responsibilities and needs. This enables employees to come back refreshed and energized, which increases engagement, retention, and productivity. However, many employees are refusing to take sufficient PTO, which has led to an epidemic of overwork, stress on the job, and turnover. One of the biggest obstacles to employees…

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