by ELENA VERNA for Elena's Growth Scoop You’ve certainly heard it before: “No! We can’t add more questions to the onboarding flow. It will drop our activation!” Skipping profiling questions in onboarding is a classic example of a good idea being applied in the wrong place. Frankly, I think this instinct mostly comes from B2B product teams borrowing from B2C best practices—yes, a few extra questions might prevent a teenager from playing your free iPhone game. No, a few extra questions will not prevent a highly qualified professional from using your platform. And yes, reducing friction in UX is crucial.…
Profiling: The onboarding step that transforms your growth efforts
