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Faces of HR: Katya Laviolette on Curiosity and Cultivating Support Networks

By in Human Resources

By Bianca Herron, for HR Daily Advisor Meet Katya Laviolette, Chief People Officer at 1Password, a leader in human-centric security and privacy. Laviolette has more than 25 years of experience as a business-oriented people leader in HR, hyper-growth leadership, mergers and acquisitions (M&As), cultural change, talent management and acquisition, global rewards, organizational effectiveness, real estate operations, and health and safety. Since joining 1Password, Laviolette has been a key asset in growing the Toronto-based organization’s people, doubling its fully remote workforce to nearly 900 employees. Katya Laviolette “Up until 2019 we were around 100 plus employees,” Laviolette shared with HR Daily Advisor. “We…

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3 Strategies to Promote Healthy Working Relationships

By in Human Resources Tag ,

by Kevin Rockmann and Caroline Anne Bartel for the Harvard Business Review Does this experience sound familiar? Dmitri, an experienced knowledge worker, finds it difficult to have productive conversations in his organization, especially with those who are in service roles designed to help him do his job (e.g., IT, HR, etc.). Emails and conversations are brusque, uncooperative, and at times downright rude. When Dmitri brings this up to the CEO, the CEO says that the organization has a “culture of helping,” that “our employees take care of each other,” and that “bad behavior should not be tolerated.” But when Dmitri talks to his VP, she…

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[Book Review] A Must-Read Explanation of the Science Behind Why People Buy

By in Sales Tag

by G. DAVID DODD for B2B Marketing Directions The most basic goal of marketing is to influence customer buying behaviors, so understanding why customers buy is essential for successful marketing. A new edition of Decoded:  The Science Behind Why We Buy, 2nd Edition (John Wiley & Sons, 2022) by Phil Barden provides a wealth of science-based insights on this critical aspect of human behavior. Phil Barden is the Managing Director UK of DECODE Marketing, a consultancy that combines hands-on brand management experience with cutting-edge capabilities in cognitive and social psychology, neuroscience, and behavioral economics. Barden has over 25 years of marketing experience,…

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3 Ways Conversational AI Can Help You with Strategic Recruitment

By in Artificial Intelligence and Machine Learning, Human Resources Tag ,

By Claire Swinarski for HR Daily Advisor It seems like Artificial Intelligence (AI) is all over the news these days. ChatGPT seemed to take the world by storm in 2023, and there’s no indication that the AI craze is going to loosen up any time soon. In fact, it seems clear that AI is only going to become more and more relevant to almost every factor of society. But what does that mean for human resources departments? After all, isn’t the human part of of HR the most vital? How can something artificial really help HR professionals do their jobs any better?…

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21 best AI marketing tools to include in your stack in 2024

By in Artificial Intelligence and Machine Learning, Marketing Tag , ,

by Marketer Milk Team Some of the biggest brands like Google, IBM, and Airbnb are using AI marketing tools to gain a competitive edge. We’ve uncovered some of the best AI marketing tools on the market today and listed them below. The arcane art of marketing has been irrevocably changed by the invention of AI software. Hundreds of these tools have sprung up in recent years, so it can be trick to know which of them will provide best value. It’s important to zero in on what you want your AI marketing tool to achieve, so let’s start by identifying…

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SaaS SEO: The ultimate guide for 2024 (with real examples)

By in SaaS Tag

by Omid G for MarketerMilk Two years ago, I quit my job leading SEO and content marketing at Webflow. During my time there, I was able to create a SaaS SEO content strategy that grew non-branded search traffic from 25K visitors a month to over 300K visitors a month — all while growing sign-up and paid conversion metrics (from SEO) by 20% QoQ (quarter over quarter). Webflow's blog SEO growth (I left at the start of 2022) During my “professional career,” I learned how to scale a SaaS website from 1-100. But I wanted to challenge myself to grow a…

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Social Media Marketing in 2024: The Smart Marketer’s Handbook

By in Marketing Tag

By Lauren Basiura for Marketing Insider Group The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. But, you’ve come to the right place. Armed with the latest insights, the most effective strategies, and a deep understanding of the digital landscape, we’re sharing our knowledge and expertise with you in this comprehensive guide. By the end of this post, you’ll understand how to…

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100% in or 0% in

By in Work Tag ,

by The B2B Growth Newsletter My aunt is a beast. She wakes up at 4:30, downs ~6 shots of espresso, and hits a gym class called “F45.” She’s 100% in on this F45. She goes every day. She has all their gear. She posts about them on social media and won’t stop talking about them. She eats, sleeps, and breathes F45. The interesting part? Last year, she was 0% into F45 and 100% into Orange Theory. The year before, she was 100% into some boxing class. At some point, she was 100% into Beach Body. She is either 100% into something,…

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5 Tips for Giving Employees Gifts That Will Make a Difference This Holiday Season

By in Human Resources Tag , ,

By David Leeds for HR Daily Advisor The holiday season provides an opportunity for companies to express gratitude and appreciation to their employees and customers. It’s a time to end the year on a positive note, strengthen relationships, and lay the foundation for a promising new year. However, as the saying goes, “It’s the thought that counts.” A poorly chosen gift can have unintended consequences, like leaving employees disappointed. For instance, gifting a vegan employee a certificate to a steakhouse might not be the gesture of goodwill intended—it could even be the final straw that sees them looking for new…

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21 Marketing Trends You Need to Know For 2024

By in Marketing Tag ,

By Michael Brenner for Marketing Insider Group What are the most important 2024 marketing trends we’ll likely see? To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities. Nobody could have predicted how 2020 would change the face of marketing. Or how Chat-GPT would have brought AI in Marketing to the top of the list of marketing trends in 2023. So what’s…

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