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16 Skills Every CMO Needs in 2024

By in Marketing

By Michael Brenner for Marketing Insider Group It’s not easy to be CMOs today. They are tasked with everything from lead generation to digital strategy, sales support and even product development, and these are just a small part of the ever-growing list of responsibilities modern CMOs are asked to take on. Plus, with the widespread rise and acceptance of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketing heads will need to tap into the most creative parts of their brain and listen to their team’s best ideas. By marrying…

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The Insider Guide to Increasing Your Email Subscribers

By in Email Marketing

By Michael Brenner for Marketing Insider Group What’s more important than sending out emails? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways: Consumers prefer email over all other methods of communicating with brands. Personalized touches and a fresh approach make your emails stand out. Know what your audience cares about and build content around it. Prominent, widespread placement of your subscription form is key. Why Is Email Important? Today, 4 billion users around the world are using email. 300 billion…

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Content With Purpose: How to Elevate Your Brand

By in Marketing Tag

by Caitlin Clingman, Irmand Trujillo by MarketingProfs Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today's competitive landscape. However, many marketers struggle to understand how to elevate their content and harness it to help craft a brand that leaves a lasting impression. By infusing values-driven elements into their content and campaigns, marketers can accomplish more than just informing audiences about their products or services; they can communicate what their brands truly stand for. Content that aligns with your brand's unique culture and values has the power to enhance brand awareness, establish a memorable…

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I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning Tag

by Sam Lauron for HubSpot You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in. Counteroffers are expected. If you haven’t written a counteroffer email before or feel like it’s not something you need to do, it may be time to reconsider. According to a survey from Fidelity Investments, 85% of people who make a counteroffer receive at least some of what they negotiated. This can include an adjustment to…

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HR Query: How Job Candidates Can Stand Out in a Competitive Hiring Market

By in Human Resources

By HR Daily Advisor Staff In this week’s HR Query, Amanda Hahn, Chief Marketing Officer at HireVue, and Greg Lewis, Career Advisor at University of Phoenix, share key tips from the hiring experts at HireVue and career advisors at the University of Phoenix on ways to demonstrate confidence and taking control of the interview process. How to demonstrate confidence in an interview: AH: The best way to demonstrate confidence in an interview is to come prepared with a clear understanding of the role and how your skills and potential make you a good candidate for the job. Before any interview, take time to research…

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7 Email Banner Examples I Love (For Your Inspiration)

By in Email Marketing

by Kiran Shahid for HubSpot Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for a quiet coffee and was intrigued and excited by the potential savings. Points I’d accumulated from previous purchases, which I hadn’t thought much about, now seemed like gold. That’s precisely what an impactful email banner does. It tempts you…

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5 Pieces of Advice Every Sales Leader Needs to See in 2024, According to Modern Sales Leader Winners

By in Sales

by Jay Fuchs for HubSpot Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader award. Recently, HubSpot presented the inaugural Modern Sales Leader award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post —…

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Shifts in data privacy are forcing a return to marketing fundamentals

By in IT Security

by Jenny Williamson  for Search Engine Land If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data.  Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based.  This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. Users have become increasingly aware of what data is collected and how it is…

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A/B testing and SEO: How to navigate pitfalls and maximize results

By in Marketing Tag

by Olya Ianovskaia  for Search Engine Land A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.  This article examines the nuanced relationship between A/B testing and SEO.  The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates…

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How to Scale Your Content Marketing For Measurable Business Growth

By in Content Marketing

By Michael Brenner for Marketing Insider Group Ever wonder why 45% of content marketers are breaking a sweat over how to scale content marketing? It’s no big surprise, really. Creating top-tier content is a bit like brewing the perfect cup of artisan coffee – it takes time, skill, and a whole lot of beans (or in our case, resources). But in reality, scaling your content marketing is like upgrading from a cozy café to a coffee empire. It’s tough, sure, but boy, does it pay off! The real question is, how do you amp up your strategy without it becoming a thorn in…

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