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10 Types of Sales Calls: What to Know and How to Use Them

By in Sales Tag

by Tristen Taylor for HubSpot When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made. In this post, I‘ll guide you through the different types of sales calls and the purpose they serve to meet…

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You Need More Than Data to Understand Your Customers

By in Marketing Tag ,

by Marcus Collins for Harvard Business Review Every marketer wants to better understand their consumers — their preferences, pain points, and perspectives — to establish a better product-consumer fit. Today, there’s more data available than ever before, yet marketers still struggle with this practice. How can that be? More data should lead to better understanding; yet contemporary marketers find themselves extracting comparatively marginal insight about who these people truly are. That’s because today’s marketers have mistaken information for intimacy. Information — think traffic, engagement on social networking platforms, purchases, and search queries — consists of the factual representations of events that have…

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Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

By in Email Marketing, Marketing Tag

by Flori Needle for HubSpot I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Download Now: Free State of Marketing Report Table…

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Employees Increasingly Looking to Employers, Not Colleges and Universities, for Education

By in Human Resources, Training

By Lin Grensing-Pophal for HR Daily Advisor In an era where tuition is skyrocketing, students and former students in the United States are grappling with a staggering amount of student debt. This financial burden is leading many to question the value of a traditional college education. As a result, a significant shift is occurring in the realm of post-secondary education, with employees increasingly looking to their employers to meet their educational needs. Cost of Education Skyrocketing The cost of higher education has become a major concern. Students and graduates collectively owe roughly $1.77 trillion (yes, with a “t”) in student loan…

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AI is only as smart as the data you feed it

By in Artificial Intelligence and Machine Learning

by Adlucent  for Search Engine Land Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to maximizing revenue and profitability. Enter the world of predictive analytics, where the key to above-and-beyond search performance lies in the strategic use of AI technologies and the integration of your own customer data, marketing data and web analytics data. Join Matt Zeiger, VP of technology at Adlucent, in his informative SMX Next session as he unveils how to use first-party…

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7 Sales Tips You Need to Know For 2024 [Expert Insights]

By in Sales

Erin Rodrigue for HubSpot There's AI — obviously — and all the ways it's changing how we sell. But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. On top of that, shifts in buyer expectations continue to redefine our strategies year after year. While these changes seem daunting at first, they also signal new opportunities to innovate, grow, and adapt. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Free Download: Sales Plan Template Let's dive in. 7 Sales…

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How to Actually Execute a 4-Day Workweek

By in Human Resources Tag

by  Coming out of the pandemic, the conversation about flexible work has largely focused on whether employees should return to the office — and how often. A third of U.S. workers who can do their jobs remotely now do so all the time. LinkedIn research shows that in May 2023, nearly one in nine U.S. job postings offered remote work, 13% of postings were hybrid, and 66% of applications were for remote and hybrid roles. A CEO told me that by putting the word “remote or hybrid” into the job description, the number of job applicants tripled. But a potential new disruption looms: We’re…

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Bored No More: Strategies to Conquer Boreout in the Workplace

By in Human Resources

By Jeremy S. Strauss for HR Daily Advisor Employee engagement is the lifeblood of a thriving workplace.  We are all familiar with burnout, which can drain the energy and enthusiasm from even the most dedicated employees.  Burnout’s lesser known cousin is boreout.  This phenomenon is a subtle yet potent form of disengagement that arises when employees feel unchallenged, unstimulated, and ultimately bored in their roles. According to the latest findings from Gallup – the global analytics and advisory firm – employee engagement is declining and boreout is on the rise.  A number of elements are contributing to this trend.  Among…

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The Decline of Cookies Means the Rise of Organic Search Marketing

By in Marketing

by Robert Rothschild for MarketingProfs Marketers and advertisers have traditionally relied heavily on paid online media because of its ability to track and retarget consumers via cookies. But the ongoing viability of that strategy became questionable the moment Google announced plans to move away from cookies, eliminating the tracking method by the end of 2024. Alongside the reality of a cookieless future, additional factors are now exacerbating the uncertainty of paid media. For brands to stay on top of the current dynamic—yet still unclear—reality, marketing teams must be able to quickly navigate the challenges of ever-evolving consumer preferences and restrictive data privacy…

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