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10 ChatGPT prompts for digital marketers

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Digital Marketing Depot  for Seach Engine Land This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges. Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts…

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Exploring Meridian, Google’s new open-source marketing mix model

By in Marketing Tag

by Benjamin Wenner  for Search Engine Land Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools.  This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Understanding marketing mix models The marketing mix model empowers marketers to analyze how various marketing strategies influence sales and forecast future results. In essence, MMMs split the…

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April Fools’ Day Fun! The Best Pranks from Google, Amazon and Other Brands

By in Work Tag

by LINDSAY LOWE for Parade For centuries, April 1 has been a day of pranks, tricks and practical jokes played on family, friends and co-workers. The history of April Fools' Day is longer than you think—the earliest mention of a similar day of hoaxes was in Geoffrey Chaucer’s The Canterbury Tales. How we celebrate April 1 has changed a lot in the intervening centuries. In recent years, the internet and social media have provided a vehicle for more and more elaborate April Fool's pranks. Many well-known brands spend large chunks of their marketing budgets to promote fake products or services. Did you hear about that year Burger King launched a…

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SEO testing: Shifting from reactive to proactive strategies

By in Marketing Tag

by Stephanie Wallace for Search Engine Land A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact.  Why we need to test SEO strategies  Testing and proving a strategy is more important than ever as companies are looking really closely at the ROI of marketing in general and especially SEO. Decision-makers are looking for ways to justify their spend. When it comes to SEO, ROI is fairly ambiguous.  Whether we’re trying to forecast…

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How to identify and rank for ‘hidden gems’ in SEO

By in Marketing Tag

by Adam Tanguay for Search Engine Land The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate.  If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T-rich content. I’m talking about “hidden gems.” This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your…

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LinkedIn now allows brands to sponsor any organic post

By in Marketing Tag

by Nicola Agius for Search Engine Land LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too. Why we care. Sharing insights and experiences from people not on your payroll could help enhance your brand’s reputation, credibility and trustworthiness, potentially leading to more conversions. How it works. A brand can set up a Thought Leader…

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A guide to the wedge marketing strategy

By in Marketing Tag

by MKT1 Newsletter It’s time to get specific. Broad and horizontal approaches to marketing no longer work. Maybe they never really did?! With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024. Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. This newsletter breaks down: 🧀 How to…

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The Psychology of Persuasion: Understanding Customer Behavior in Marketing

By in Marketing Tag

by Sam Bowman for MarketingProfs The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these decisions have. Customers are motivated by factors such as economics and finances, perception and market pressures, and their attitudes and beliefs—all while making a single purchasing decision. Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a…

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3 underutilized Google Search Console reports for diagnosing traffic drops

By in Marketing Tag

by Tom Demers for Search Engine Land As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up) is Google Search Console. Google’s released a surprisingly useful guide of their own on this topic with some good high-level approaches to this diagnosis. The guide does dive into some of the most obvious Search Console reports for diagnosing drops: Date-based comparisons. Search types (web, images, video, news). Average position trends. Page reports. They mention looking at…

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Child Labor Continues to Be a Significant Problem in 2024

By in Human Resources Tag

By Savanna L. Shuntich for HR Daily Advisor According to the Department of Labor (DOL), recent years have seen an enormous increase in the amount of child labor violations within the United States. For example, the DOL found child labor violations affecting 5,792 children in fiscal year (FY) 2023, up from 3,876 in FY 2022. In response, Congress, the Biden administration, and the press have turned their focus to the issue. Though the high-profile cases were in manufacturing facilities and food production, all employers must be diligent about combatting child labor. The DOL has made it clear that it intends…

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