by Sam Bowman for MarketingProfs The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these decisions have. Customers are motivated by factors such as economics and finances, perception and market pressures, and their attitudes and beliefs—all while making a single purchasing decision. Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a…
The Psychology of Persuasion: Understanding Customer Behavior in Marketing
