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AI-powered content management: How to make your workflows more efficient

By in Operations, Self Improvement

by Julia McCoy  for Search Engine Land The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task.  Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS). These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. Streamlining content management workflows In…

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And the Oscar Goes to… Our 2024 Content Marketing Awards

By in Content Marketing

By Lauren Basiura for Marketing Insider Group Today, we’re rolling out the red carpet for 10 small businesses that crush it in content marketing. Nailing the content marketing game is your golden ticket to profit paradise. But, what’s the secret behind killer content marketing? And how do you get a piece of that action to boost your ROI? Consistency and know-how are your best buddies in the content marketing realm. Dropping awesome newsletters, engaging blog posts, and snappy social media updates can seriously amp up your business game. Still on the fence? Hold onto your hats because we’re spotlighting 10 small businesses that are not…

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Google’s March 2024 Search Update: The Battle Against AI-Generated Content

By in Artificial Intelligence and Machine Learning

by Ajdin Perco for Animalz Three Practices Google Now Considers Spam Google's update targets three practices the search giant now classifies as spam. 1. Scaled Content Abuse Scaled content abuse refers to mass-produced content created to game rankings, whether AI-generated or human-written. Google is cracking down on content that provides little to no value and is designed solely to manipulate search rankings. This includes content generated by AI tools without human oversight or curation. 2. Expired Domain Abuse Expired domain abuse involves repurposing expired domains to host low-quality content in an attempt to manipulate rankings. As Chris Long, VP of Marketing…

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16 Skills Every CMO Needs in 2024

By in Marketing

By Michael Brenner for Marketing Insider Group It’s not easy to be CMOs today. They are tasked with everything from lead generation to digital strategy, sales support and even product development, and these are just a small part of the ever-growing list of responsibilities modern CMOs are asked to take on. Plus, with the widespread rise and acceptance of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketing heads will need to tap into the most creative parts of their brain and listen to their team’s best ideas. By marrying…

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The Insider Guide to Increasing Your Email Subscribers

By in Email Marketing

By Michael Brenner for Marketing Insider Group What’s more important than sending out emails? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways: Consumers prefer email over all other methods of communicating with brands. Personalized touches and a fresh approach make your emails stand out. Know what your audience cares about and build content around it. Prominent, widespread placement of your subscription form is key. Why Is Email Important? Today, 4 billion users around the world are using email. 300 billion…

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Content With Purpose: How to Elevate Your Brand

By in Marketing Tag

by Caitlin Clingman, Irmand Trujillo by MarketingProfs Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today's competitive landscape. However, many marketers struggle to understand how to elevate their content and harness it to help craft a brand that leaves a lasting impression. By infusing values-driven elements into their content and campaigns, marketers can accomplish more than just informing audiences about their products or services; they can communicate what their brands truly stand for. Content that aligns with your brand's unique culture and values has the power to enhance brand awareness, establish a memorable…

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I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning Tag

by Sam Lauron for HubSpot You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in. Counteroffers are expected. If you haven’t written a counteroffer email before or feel like it’s not something you need to do, it may be time to reconsider. According to a survey from Fidelity Investments, 85% of people who make a counteroffer receive at least some of what they negotiated. This can include an adjustment to…

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HR Query: How Job Candidates Can Stand Out in a Competitive Hiring Market

By in Human Resources

By HR Daily Advisor Staff In this week’s HR Query, Amanda Hahn, Chief Marketing Officer at HireVue, and Greg Lewis, Career Advisor at University of Phoenix, share key tips from the hiring experts at HireVue and career advisors at the University of Phoenix on ways to demonstrate confidence and taking control of the interview process. How to demonstrate confidence in an interview: AH: The best way to demonstrate confidence in an interview is to come prepared with a clear understanding of the role and how your skills and potential make you a good candidate for the job. Before any interview, take time to research…

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7 Email Banner Examples I Love (For Your Inspiration)

By in Email Marketing

by Kiran Shahid for HubSpot Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for a quiet coffee and was intrigued and excited by the potential savings. Points I’d accumulated from previous purchases, which I hadn’t thought much about, now seemed like gold. That’s precisely what an impactful email banner does. It tempts you…

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5 Pieces of Advice Every Sales Leader Needs to See in 2024, According to Modern Sales Leader Winners

By in Sales

by Jay Fuchs for HubSpot Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader award. Recently, HubSpot presented the inaugural Modern Sales Leader award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post —…

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