Archive January 24, 2024

2023’s Biggest Takeaways for DEI Leaders in HR

By in Human Resources Tag , , ,

By Ryan Whitacre for HR daily Advisor 2023 was a year of big change for Diversity, Equity, and Inclusion (DEI) initiatives in corporate America. Anti-DEI sentiment gathered momentum in 2023 with the so-called “war on woke,” used by politicians and covered extensively by the national media. Additionally, the Supreme Court’s decision to end affirmative action in university admissions added to the evolving landscape of perceptions about DEI. As we watched the news cycle play out different narratives, our two decades of experience in inclusive executive search at Bridge Partners told us there is far more to uncover about corporate DEI…

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Mimicking the masters: Octopus-inspired systems for deception and signaling

By in Uncategorized

by Tejasri Gururaj , Tech Xplore In a new study, scientists have introduced octopus-inspired deception and signaling systems using a stable nonacene-like molecule, marking a significant advancement in camouflage technology with potential applications in diverse fields. Deception and signaling systems refer to mechanisms that allow for dynamic modulation of color and appearance. These systems are designed to deceive or signal observers by changing their visible and near-infrared characteristics. Senior author Prof. Alon Gorodetsky from the University of California spoke to Tech Xplore about the team's motivation behind developing the system, saying, "My group has a long-standing fascination with the appearance-changing…

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13 PPC Tools & Software to Help Your Ad Campaigns Crush It

By in Lead Generation Tag ,

by Pamela Bump for HubSpot I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary. Why? Because there’s no middle ground with PPC ads. They either work as intended to capture your target market or get left in the dust. The right PPC tools can help marketers and sales teams track, monitor, and manage PPC…

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How AI will affect the future of search

By in Artificial Intelligence and Machine Learning, Information Technology

by Julia McCoy for Search Engine Land Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead.  Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent.  Search engines have evolved to understand the context behind queries. This shift demands a change in…

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3 Tips on Launching a Kickass Podcast, from My First Million Producers

By in Work Tag

by Bailey Maybray for HubSpot The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. 😬 Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train has left the station? No more tickets available to savvy hosts and sultry voices? Not at all — your podcast just can’t suck. Listen to the Shows in HubSpot's Podcast Network Now Luckily, podcast geniuses Darren Clarke (executive producer of My First Million) and Kal Elsebai (HubSpot’s senior manager…

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Top 5 Social Media PR Tips for B2B Brands

By in Marketing Tag , ,

by Chris Norton for MarketingProfs public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide. And that figure includes millions of potential B2B buyers who might just be looking for their next purchase: Fully 75% of B2B buyers use social media to make purchase decisions. To stand out on social media, B2B brands need to put their best foot forward. This article details the top 5 social media PR tips you should follow to set yourself apart. 1. Publish high-quality educational content B2B educational content focuses…

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10 Types of Sales Calls: What to Know and How to Use Them

By in Sales Tag

by Tristen Taylor for HubSpot When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made. In this post, I‘ll guide you through the different types of sales calls and the purpose they serve to meet…

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You Need More Than Data to Understand Your Customers

By in Marketing Tag ,

by Marcus Collins for Harvard Business Review Every marketer wants to better understand their consumers — their preferences, pain points, and perspectives — to establish a better product-consumer fit. Today, there’s more data available than ever before, yet marketers still struggle with this practice. How can that be? More data should lead to better understanding; yet contemporary marketers find themselves extracting comparatively marginal insight about who these people truly are. That’s because today’s marketers have mistaken information for intimacy. Information — think traffic, engagement on social networking platforms, purchases, and search queries — consists of the factual representations of events that have…

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Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

By in Email Marketing, Marketing Tag

by Flori Needle for HubSpot I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Download Now: Free State of Marketing Report Table…

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