by Chris Norton for MarketingProfs public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide. And that figure includes millions of potential B2B buyers who might just be looking for their next purchase: Fully 75% of B2B buyers use social media to make purchase decisions. To stand out on social media, B2B brands need to put their best foot forward. This article details the top 5 social media PR tips you should follow to set yourself apart. 1. Publish high-quality educational content B2B educational content focuses…