All posts by Nikki L

Three Social Media PR Tips for Driving B2B Brand Visibility

By in Marketing Tag , ,

by Austin Andrukaitis by MarketingProfs Social Media has changed, and still is changing, public relations. Some companies might overlook social media's importance and use it as an afterthought, but fully 77% of customers will choose a brand over its competitor after having a positive experience on social media, Sprout Social found. That considered, you need to take advantage of social media to create awareness and generate buzz for your company. Here are some social media PR tips to help you boost your brand's visibility. 1. Use influencer marketing The right influencers can help boost your brand's visibility and awareness. But how do you find the…

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Embrace the Global Workforce with Minimal Risk and Maximum Reward

By in Human Resources Tag , ,

by Stephanie Coward for HR Daily Advisor In today’s interconnected world, traditional workforce concepts are rapidly changing. Some might even argue they have all but evaporated. As technology advances and communication barriers diminish, companies increasingly are tapping into the global talent pool to fuel growth, expand reach and cut costs. This paradigm shift, which began a decade ago but accelerated with the COVID-19 pandemic lockdown, and move to remote working, is evident as a growing business trend, in particular for companies based in the United States, choosing to hire employees remotely in Canada and Europe. However, this transformation is not without…

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How to build a killer sales pitch

By in Sales, Self Improvement

by APRIL DUNFORD for Lenny's Newsletter I suck at selling. I bet you do too. But that’s no excuse. We saw in last week’s post how important founder-led sales is in the early days of a startup, and as we’ll see in next week’s post, it only gets more important as you grow. Thus, I’m always on the lookout for actionable advice on how to get better at sales. When I heard that April Dunford (frequent collaborator, and author of the amazing bestseller Obviously Awesome) was working on a new book about sales, I knew it would be outstanding (it is). I convinced her to write…

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5 Tactics to Combat a Culture of False Urgency at Work

By in Work Tag

by Dina Denham Smith for Harvard Business Review We are more connected and agile than ever, working at high speed to stay on top of workloads and remain competitive. A sense of urgency and scarce time permeates every day. However, too often, much of the frenetic activity in organizations is false urgency: unproductive busyness that doesn’t lead to meaningful progress. While false urgency has always existed to some degree, the pandemic, heightened connectivity, and the expectation for rapid responses have stealthily solidified its presence. Even great leaders can inadvertently create false urgency and damage their team’s morale, well-being, and performance.…

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[Research Round-Up] Where AI In Marketing Stands In Mid-2023

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by B2B Marketing Directions (This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.) Source:  Marketing AI Institute/Drift 2023 State of Marketing AI Report by the Marketing AI Institute and Drift 918 survey respondents, 61% of whom were director-level or above 53% of the respondents were affiliated with B2B companies - another 35% said their company is both B2B and B2C Respondents represented over 20 industries - 41% worked…

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8 Content Marketing Research Tools You Should Be Using

By in Market Research, Marketing

By Michael for Marketing Insider Group The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way…

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Simplifying B2B GTM: Learnings From My Trip to the Market

By in Uncategorized Tag , , ,

by Gloria Markova, originally posted on LinkedIn Launching a new product or service in the B2B tech industry brings with it both excitement and challenges. To ensure a successful market entry and unlock maximum growth potential, having a Go-to-Market (GTM) playbook is key. When I first faced the task of developing a GTM strategy, I found myself searching for resources to wrap my head around what GTM tangibly meant. I came to realize that there is no one-size-fits-all approach to GTM, and each playbook will be uniquely tailored to the product, industry, and market. However, I discovered a basic framework…

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Can You See Who Viewed Your LinkedIn Profile?

By in Work Tag

by Mandy Bray for HubSpot Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Well, you can find out. However, it’s what you do with the knowledge that matters. In this article, we‘ll dive into how you can see your profile views. You’ll also learn how you can increase your visibility. Let's dive in. Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? How to Increase Profile Views Download Now: The Complete LinkedIn Playbook Why LinkedIn Views Matter…

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How to Keep a Growing Hybrid Workforce Engaged

By in Human Resources Tag ,

By Jenni Kovach for HR Daily Advisor Keeping a growing workforce engaged poses a challenge under the most “normal” of circumstances. But as every HR professional knows, the last few years have been anything but normal. For IGS Energy, where I serve as Chief People Officer, there’s no doubt that things were simpler before the pandemic upended the way we work. Just before 2020, our company nearly doubled in size through some of the largest acquisitions in company history, as well as through organic growth. From how we work together to where we work, so much evolved in such a short time. While…

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6 tips to track and analyze PPC results

By in Marketing Tag ,

by Grace Mante for Search Engine Land Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives.  While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. What are your main campaign goals? What metrics are important? How are you pacing to your…

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