Category Email Marketing

How to Run Successful Email Marketing Campaigns Step by Step

By in Email Marketing, Marketing

By Michael Brenner Successful email marketing is a critical, and often overlooked, element of digital marketing. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile tactic for small-business owners and marketers to pursue? The simple answer is yes. Quick Takeaways: Email doesn’t just generate awesome revenue, it also has the power…

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I tested 5 AI cold email generators, here’s what I found

By in Artificial Intelligence and Machine Learning, Email Marketing

Written by: Rachael Nicholson Before starting my career in marketing, I was a business development admin for a relatively large local college. Part of my role was to generate sign-ups for apprenticeships and short courses from local businesses across different sectors. I did this by cold calling (oh, the humanity!), good ol’-fashioned mailouts, face-to-face visits, and email outreach. Download Now: The State of AI in Sales Like 23% of sales pros, I found cold emailing the best way to reach out to prospects. Seriously, it was my preferred lead-gen activity by a country mile. Not only was it less invasive and nerve-wracking for…

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What Marketers Get Wrong About Email Personalization (And How to Fix It)

By in Email Marketing, Marketing Tag , ,

by Ortto Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If that's personalization, it's the kindergarten-level kind. (No offense.) You might be wondering why a deliverability expert cares so much about this. It's because deliverability is now directly related to subscriber engagement, and, in a world of saturated promotional emails, subscriber engagement is more and more becoming about who can reach the subscriber in a personally relevant way. That's right... personalization is on its way to becoming a key…

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How to Expand Your Marketing Channels Beyond Email: A ‘Crawl, Walk, Run’ Approach

By in Email Marketing, Marketing Tag , ,

by Ortto If you've landed on this article, you're probably worried about your email marketing. Perhaps you're doing everything "right"—following best-practices, considering email deliverability, and creating engaging content—but you're still not cracking the inbox. You're not alone. It's harder than ever for B2B and B2C marketers to reach their prospects and customers through email. However, rather than over-relying on email, marketers should use their marketing automation platform to reach their audiences in new and better ways. The crawl, walk, run approach outlined in this article will help you slowly diversify beyond email so you can test as you go and avoid overwhelm. Crawl: Add…

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5 Psychological Tactics to Write Better Emails

By in Email Marketing

by Phill Agnew for HubSpot Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. → Download Now: The Beginner's Guide to Email Marketing 5 Psychological Tactics to Write Better…

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The Insider Guide to Increasing Your Email Subscribers

By in Email Marketing

By Michael Brenner for Marketing Insider Group What’s more important than sending out emails? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways: Consumers prefer email over all other methods of communicating with brands. Personalized touches and a fresh approach make your emails stand out. Know what your audience cares about and build content around it. Prominent, widespread placement of your subscription form is key. Why Is Email Important? Today, 4 billion users around the world are using email. 300 billion…

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7 Email Banner Examples I Love (For Your Inspiration)

By in Email Marketing

by Kiran Shahid for HubSpot Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for a quiet coffee and was intrigued and excited by the potential savings. Points I’d accumulated from previous purchases, which I hadn’t thought much about, now seemed like gold. That’s precisely what an impactful email banner does. It tempts you…

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15 Post-Purchase Email Examples to Inspire Your Next Campaign

By in Email Marketing

by Mandy Bray for HubSpot I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox. I could almost smell the ocean and feel the sand under my feet in that moment. That “shopping high” is a feeling of instant gratification and anticipation after an order. You can leverage this valuable window to boost customer loyalty and retention as a brand. To achieve this, you need the post-purchase email. How Post-Purchase…

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30 Brilliant Marketing Email Campaign Examples [+ Template]

By in Email Marketing, Marketing

by Lindsay Kolowich Cox for HubSpot I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether. Download Now: 10 Templates to Master Marketing Emails As an email marketer, it may not seem like a good idea to add to the noise, but email ROI is undeniably high (42:1), so it’s a channel I have to recommend pursuing. That being said, success does rely largely on how well you…

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Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

By in Email Marketing, Marketing Tag

by Flori Needle for HubSpot I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Download Now: Free State of Marketing Report Table…

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