Category Lead Generation

Employee-Driven Content: A 4-step Framework on How to Get Started

By in Content Marketing, Lead Generation, Marketing Tag , ,

by JASON BRADWELL for B2B Byte You’ve got to invest in more content. “Damn Jason, what is this - 2005? We’ve been creating content for years!” …to which my response would be… “Sure. But when did you last create good content?” If the recent phenomenon that is ChatGPT has taught us anything, it’s that we are on the precipice of a huge acceleration in the publication of mediocre marketing collateral. Particularly on blogs. Volume is no longer the aim of the game. Dialling in on doing less that says more must become the new normal. And a great way to do this is by investing in employee-driven content. Here’s a…

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Intent Marketing: A Powerhouse for B2B Marketing

By in Lead Generation, Marketing Tag

By Anushree Bhattacharya at talkCMO.com Industry leaders consider intent marketing is a superpower in the hands of marketing leaders today. Business should launch their marketing efforts with an intent marketing approach in 2023. Over the years, there have been many different marketing efforts brands kept experimenting with to made marketing plans functional. However, with the evolving digital marketing landscape, many new marketing forms evolved, anticipating patterns of customer behaviors, their rising demands and enriching their experiences. To capitalize on the new marketing forms, brands must leave behind conventional marketing strategies and adopt the snowballing ones or the trending, which help…

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How Much Harder Has Email Marketing Become?

By in Lead Generation, Marketing Tag ,

by Chad S. White for MarketingProfs I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth edition has 53% more must-follow and recommended rules (184 vs. 120). The fourth edition's glossary contains 143% more terms (282 vs. 116). The fourth edition is more than three times longer (677 pages vs. 214), and it's been separated into two volumes—one focused on the 184 rules, and the other focused on strategic frameworks and checklists. That prompts the question: Has email marketing become…

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