Category Marketing

How to Market an Event: 65 Event Marketing Tips from Insiders

By in Events, Marketing

By Michael Brenner for Marketing Insider Group A well-planned promotional strategy is vital for a successful event. These event marketing tips and ideas will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways: An integrated marketing strategy is essential to maximize attendance and build buzz in the run-up to your event. You should use a combination of content marketing, social media, email marketing, and video and podcast marketing in order to get the best results. Marketing should start several…

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30 Brilliant Marketing Email Campaign Examples [+ Template]

By in Email Marketing, Marketing

by Lindsay Kolowich Cox for HubSpot I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether. Download Now: 10 Templates to Master Marketing Emails As an email marketer, it may not seem like a good idea to add to the noise, but email ROI is undeniably high (42:1), so it’s a channel I have to recommend pursuing. That being said, success does rely largely on how well you…

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The great SEO heist: The untold story

By in Marketing Tag

by Andrew Holland  for Search Engine Land It’s been a few months since the great SEO heist went viral online. You’ve probably heard all about it already. But what you need to learn is the untold story.  Because that changes everything. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. An SEO copied a sitemap. He then used his AI content tool to recreate thousands of pages of copy. He gained over a million monthly visitors. He told everyone about it. They got a manual action. As…

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Growth marketing 2024 playbook: Focus on customer lifetime value

By in Marketing Tag

by Daryl Fanelli  for Search Engine Land Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue.  Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Unlike traditional marketing, it is less focused on gaining new customers in the short term…

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How to Lead a Successful Cause Marketing Campaign

By in Marketing

by SARAH LYNCH for INC. Your marketing money is precious, and spending it to promote another organization may not seem worthwhile. But think again.   Indeed defines cause marketing as a "type of campaign in which a for-profit business seeks to advocate for a social cause while increasing profits." In this way, cause marketing is different from charitable giving, says Lauren Reed, CEO of Reed Public Relations, a Nashville-based public relations and marketing agency that offers cause marketing services: "It's truly a marketing function that drives sales and awareness for your organization while also benefiting your nonprofit or community partner."   Pulling together a top-tier cause marketing campaign…

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AI-enhanced YouTube marketing: Insights from 3 case studies

By in Artificial Intelligence and Machine Learning, Marketing

by Greg Jarboe  for Search Engine Land YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns.  This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. Creating video content that resonates It takes time and talent to master the art of creating video content that can change hearts, minds and actions. At least, that was the case until recently, when three key trends started reshaping YouTube marketing. (Spoiler alert: AI-generated…

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Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

By in Marketing

by Mat Zucker, Kate Price for MarketingProfs For marketers who spent most of the past year trimming budgets and delaying launches, it's no shock that 2024 will bring more of the same. A recent study from Gartner found that 75% of senior marketers report being asked to do more with less, and 86% agree that those budget cuts mean making big changes in how they work to achieve their goals. If marketers thought the economic outlook would become clearer, they're likely disappointed. The risk of recession in the year ahead keeps falling and labor markets are strong, but consumer confidence is still shaky. That…

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Which Hogwarts House Do Marketers Belong To? [Infographic]

By in Marketing, Work Tag ,

by Ayaz Nanji for MarketingProfs Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. An infographic (below) from Media Update covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff. Specifically, it looks at how four key traits of great marketers—bravery, ambition, intelligence, and empathy—correspond to each house. Check out the infographic:

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Marketing as a Service, or How to Improve B2B Marketing Impact

By in Marketing Tag ,

by Domenic Colasante for MarketingProfs When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard cost-cutting lever. Meanwhile, B2B CMOs are given goals to generate growth for the business through more pipeline and revenue impact. Clearly, those two approaches are in conflict with each other. Modern CFOs, however, understand that crises sometimes present opportunities—that focusing on transformation instead of stark cost-cutting can lead to increased growth and operating efficiency. The reality is that CFOs can recommend a lever for marketing that…

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