By Michael Brenner for Marketing Insider Group We’ve all heard it said: “Every company with a marketing budget should be using content marketing.” But is that really the case? Surprisingly, not everyone’s on board. In fact, a staggering 10% of organizations have yet to embrace this powerful marketing strategy. That’s right, 1 in 10 companies are missing out on one of the most impactful ways to reach their audience. But why is this? And more importantly, if you’re already using content marketing, are you making the most of it? In this blog, we’ll debunk some of the biggest myths surrounding content marketing, armed…
Survey: 70% of marketers feel overwhelmed by AI changes
by Danny Goodwin for Search Engine Land Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. “It’s a call to action for organizations to prioritize continuous learning and offer support to their teams. Otherwise, millions and billions invested in AI will be wasted,” said Monica Ho, CMO of SOCi. No training or education. Perhaps contributing to some of that overwhelmed feeling is this survey…
The Human AI-Touch in B2B Marketing: Trends for 2024
by Jorge Borges In 2024, several trends are set to shape the B2B marketing arena, from personalization to AI-powered data-driven-decisions. After attending a couple of international industry events, I've destiled insights and notes into 7 major trends that (IMHO) will define B2B landscape in the coming year and beyond. Trend 1. Personalization Takes Center Stage Personalization is no longer a mere trend; it is the vanguard in B2B marketing. Instead of pursuing generic approaches, businesses are making a profound shift towards crafting hyper-personalized experiences that resonate with their clients. It's about understanding not just the needs but the very essence…
Is decoupling marketing development and strategy from asset production worthwhile?
by Ina Niessler for Your Insider from the Outside Many businesses are implementing huge changes to their corporate strategy as they attempt to adapt to the challenges of the new normal. They’re exploring new ways of meeting customer needs and changing the way digital marketing assets are both designed and published. To facilitate such transformations, businesses are revaluating the effectiveness of their marketing departments and investigating whether a new setup could help them achieve more. The first question they ask themselves is: Does our marketing department possess the right competencies? Many companies develop their marketing strategy internally, using all their…
Three Social Media PR Tips for Driving B2B Brand Visibility
by Austin Andrukaitis by MarketingProfs Social Media has changed, and still is changing, public relations. Some companies might overlook social media's importance and use it as an afterthought, but fully 77% of customers will choose a brand over its competitor after having a positive experience on social media, Sprout Social found. That considered, you need to take advantage of social media to create awareness and generate buzz for your company. Here are some social media PR tips to help you boost your brand's visibility. 1. Use influencer marketing The right influencers can help boost your brand's visibility and awareness. But how do you find the…
[Research Round-Up] Where AI In Marketing Stands In Mid-2023
by B2B Marketing Directions (This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.) Source: Marketing AI Institute/Drift 2023 State of Marketing AI Report by the Marketing AI Institute and Drift 918 survey respondents, 61% of whom were director-level or above 53% of the respondents were affiliated with B2B companies - another 35% said their company is both B2B and B2C Respondents represented over 20 industries - 41% worked…
8 Content Marketing Research Tools You Should Be Using
By Michael for Marketing Insider Group The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way…
6 tips to track and analyze PPC results
by Grace Mante for Search Engine Land Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives. While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. What are your main campaign goals? What metrics are important? How are you pacing to your…
Five Ways Marketers Can Scale and Lead Remote Teams Effectively
by Jesse Liszka for MarketingProfs Losing the remote control is a fear of every TV enthusiast. And losing control is also a fear of marketers who lead remote teams—especially teams that they will need, in time, to scale. There are certainly obstacles for remote managers that can militate against good leadership and make scaling up trickier than it should be. This article will cover how those obstacles can be tackled. We'll start by looking at the growth in popularity of remote work for marketers and the characteristics of good virtual team leadership. Then we'll determine how you can get your remote…
Personal connection is key to your marketing team’s success
by Rachel Fredrickson (Howe) for Search Engine Land Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. I am not an HR manager and have never worked in HR. Still, I have managed people in some capacity over the years and have a strong interest in the psychology behind human behavior – that is what I’m pulling from for this article. If you are uncertain about…