by Ina Niessler for Your Insider from the Outside Many businesses are implementing huge changes to their corporate strategy as they attempt to adapt to the challenges of the new normal. They’re exploring new ways of meeting customer needs and changing the way digital marketing assets are both designed and published. To facilitate such transformations, businesses are revaluating the effectiveness of their marketing departments and investigating whether a new setup could help them achieve more. The first question they ask themselves is: Does our marketing department possess the right competencies? Many companies develop their marketing strategy internally, using all their…
Is decoupling marketing development and strategy from asset production worthwhile?
