Category Marketing

You’re Doing Digital PR All Wrong: 7 Mistakes to Avoid

By in Marketing

By Lauren Basiura for Marketing Insider Group PR isn’t as simple as it used to be. We used to only focus on newspapers and TV, creating perfect press releases and building one-on-one relationships with journalists. But now, PR pros and business folks need to juggle a whole lot—SEO, social media, influencer schmoozing, you name it. It’s not just about pumping out press releases or sweet-talking journalists anymore. You’ve got to keep your finger on the pulse of online chatter and trends, too. Miss a beat, and you could find yourself in hot water, with one social media slip-up or a…

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Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

By in Content Marketing

By Michael Brenner for Marketing Insider Group Google’s thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been slow to give content marketing the crown in your marketing strategy, it’s time to hustle. The folks at Google aren’t being subtle about it. Their SEO Starter Guide is pretty clear: Awesome content influences your site more than any other factor. We’re talking blogs, tweets, emails, forum chats, you name it. Not convinced? The numbers speak for themselves. Content marketing can shoot your conversion rates through the roof, costing 62% less than traditional marketing while offering six times the…

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10 non-marketing books every SEO should read

By in Marketing Tag ,

by Claire Taylor for Search Engine Land When you work in an industry like SEO, staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. It’s also valuable to look outside of the industry. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. 1. ‘Never Split the Difference’ by Chris Voss This book might seem an unconventional choice for an SEO, yet negotiation is a skill more embedded in our daily activities…

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Four Benefits of Employee-Generated Content for Your Business

By in Content Marketing

by Jesse Liszka for MarketingProfs You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously building your brand's authenticity, attracting new talent, boosting job satisfaction, and driving social engagement. It not only fosters a culture that values the opinions of its employees but also communicates that culture of integrity to the masses. Why is it so effective? Because customers and jobseekers alike trust all types of user-generated content—including employee-generated—more than the content produced by your brand. So, what exactly is employee-generated content, what…

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Halos, Horns, and Content Marketing

By in Content Marketing

by B2B Marketing Directions If you've ever bought or sold a house, you're probably familiar with the concept of curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it's what creates a potential buyer's first impression of the house. Real estate professionals know curb appeal plays a big role in determining how quickly a house will sell and what the selling price will be. Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce.…

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Why Blogging Is Dead

By in Marketing Tag

By Michael Brenner for Marketing Insider Group Well, there you have it – blogging has finally breathed its last breath! Time to toss SEO out the window and forget about your loyal audience, because blogging is dead. Seriously, the most successful companies are ditching blog writing altogether. With the overwhelming wave of video content captivating audiences globally – 92.3% of internet users in 2023, to be exact – who bothers with the written word anymore? Yawn! Today, we’re exploring why blogging is dead, and how you can start taking advantage of new (and better) innovations, like ChatGPT, that will do all of your writing…

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What Social Media Marketers Spend Their Time Doing

By in Marketing Tag

by Ayaz Nanji for MarketingProfs How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, Sprout Social surveyed 500 social media marketers in the United Kingdom and the United States. Respondents say a typical workweek is spent tackling a wide range of responsibilities, including content creation and approvals (5 hours per week, on average), data analysis and reporting (3.8 hours, on average), and strategic planning (3.6 hours, on average). Social media marketers say the tasks they most wish they had more time for…

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Are we becoming less curious about SEO?

By in Marketing Tag

by Ash Nallawalla for Search Engine Land I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the SEO community to this day. He said (my emphasis): “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.” He added, “E-A-T is a core part of our metrics.” E-A-T, and, subsequently E-E-A-T, are discussed by SEOs all the time. Most are quick to say that they are not a part of any Google…

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Best of SearchBot: Create a blog content strategy to boost SEO

By in Marketing Tag

by SearchBot for Search Engine Land Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me. Prompt: How to choose suitable topics for blog…

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Building Your Content Marketing Bridge

By in Content Marketing

by The MessageUp Newsletter Hi there! It’s Matt with MessageUp. At a recent networking event, I was chit-chatting with the CEO of an early-stage fintech company. Her business had recently secured Series A investment and she was busy hiring for key positions and preparing to launch the next version of their software. When I explained how MessageUp helps leaders to design and implement effective content marketing strategies, she nodded enthusiastically. As an accountant by training, she could immediately tell when a company had its financial affairs in order but, as she put it, “I’m not so sure about marketing.” Based…

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