Category Marketing

How to Lead a Successful Cause Marketing Campaign

By in Marketing

by SARAH LYNCH for INC. Your marketing money is precious, and spending it to promote another organization may not seem worthwhile. But think again.   Indeed defines cause marketing as a "type of campaign in which a for-profit business seeks to advocate for a social cause while increasing profits." In this way, cause marketing is different from charitable giving, says Lauren Reed, CEO of Reed Public Relations, a Nashville-based public relations and marketing agency that offers cause marketing services: "It's truly a marketing function that drives sales and awareness for your organization while also benefiting your nonprofit or community partner."   Pulling together a top-tier cause marketing campaign…

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AI-enhanced YouTube marketing: Insights from 3 case studies

By in Artificial Intelligence and Machine Learning, Marketing

by Greg Jarboe  for Search Engine Land YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns.  This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. Creating video content that resonates It takes time and talent to master the art of creating video content that can change hearts, minds and actions. At least, that was the case until recently, when three key trends started reshaping YouTube marketing. (Spoiler alert: AI-generated…

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Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

By in Marketing

by Mat Zucker, Kate Price for MarketingProfs For marketers who spent most of the past year trimming budgets and delaying launches, it's no shock that 2024 will bring more of the same. A recent study from Gartner found that 75% of senior marketers report being asked to do more with less, and 86% agree that those budget cuts mean making big changes in how they work to achieve their goals. If marketers thought the economic outlook would become clearer, they're likely disappointed. The risk of recession in the year ahead keeps falling and labor markets are strong, but consumer confidence is still shaky. That…

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Which Hogwarts House Do Marketers Belong To? [Infographic]

By in Marketing, Work Tag ,

by Ayaz Nanji for MarketingProfs Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. An infographic (below) from Media Update covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff. Specifically, it looks at how four key traits of great marketers—bravery, ambition, intelligence, and empathy—correspond to each house. Check out the infographic:

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Marketing as a Service, or How to Improve B2B Marketing Impact

By in Marketing Tag ,

by Domenic Colasante for MarketingProfs When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard cost-cutting lever. Meanwhile, B2B CMOs are given goals to generate growth for the business through more pipeline and revenue impact. Clearly, those two approaches are in conflict with each other. Modern CFOs, however, understand that crises sometimes present opportunities—that focusing on transformation instead of stark cost-cutting can lead to increased growth and operating efficiency. The reality is that CFOs can recommend a lever for marketing that…

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[Book Review] An Authoritative Road Map To High-Impact Content Marketing

By in Content Marketing Tag

by G. DAVID DODD for B2B Marketing Directions Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. If you haven't read Content Marketing Strategy, I recommend that you add it to your reading list for 2024. Shortly after I finished Rose's book, I discovered and read Purna Virji's new book, High-Impact Content Marketing:  Strategies to Make Your Content Intentional, Engaging and Effective (Kogan Page, 2023). This is also an excellent book, and I enthusiastically recommend it. Purna Virji is…

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19 Best Free Marketing & Sales Templates for Microsoft Excel

By in Marketing, Sales Tag ,

by Carly Williams for HubSpot In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those of you looking for a way to sharpen your Microsoft Excel skills, I've put together a detailed list of templates you can start using to simplify your sales and marketing tasks. Download 10 Excel Templates for Marketers Know what's even better? You can download a kit of Excel templates in one fell swoop. Free Excel Marketing Templates 10 free templates to help you master marketing with Excel. Marketing Reporting Template Email Planning Template SEO Template And…

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4 pillars of an effective SEO strategy

By in Marketing Tag

by Marcus Miller  for Search Engine Land SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.  The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO: How well your content can be crawled and indexed. Content: Having the most relevant and best answers to a prospect’s question.…

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Intro to the MKT1 Method: A crash course in B2B startup marketing

By in Marketing Tag

by MKT1 Newsletter Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. At the risk of taking ourselves a bit too seriously, we are now calling this the “MKT1 Method”—because we love alliteration and this definitely is not a playbook. So what better time to summarize the building blocks of the MKT1 Method than an end of year post? But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1’s content. Something marketers can point founders to, marketing leaders can point…

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How We Use ChatGPT to Make Our Content Better

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag

By Lauren Basiura for Marketing Insider Group Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen. By taking what ChatGPT offers and infusing it with our unique insights and expertise, we’re turning ‘good’ into ‘great’. Join us…

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