Category Marketing

8 Content Marketing Research Tools You Should Be Using

By in Market Research, Marketing

By Michael for Marketing Insider Group The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way…

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6 tips to track and analyze PPC results

By in Marketing Tag ,

by Grace Mante for Search Engine Land Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives.  While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. What are your main campaign goals? What metrics are important? How are you pacing to your…

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Five Ways Marketers Can Scale and Lead Remote Teams Effectively

By in Human Resources, Marketing, Training Tag ,

by Jesse Liszka for MarketingProfs Losing the remote control is a fear of every TV enthusiast. And losing control is also a fear of marketers who lead remote teams—especially teams that they will need, in time, to scale. There are certainly obstacles for remote managers that can militate against good leadership and make scaling up trickier than it should be. This article will cover how those obstacles can be tackled. We'll start by looking at the growth in popularity of remote work for marketers and the characteristics of good virtual team leadership. Then we'll determine how you can get your remote…

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Personal connection is key to your marketing team’s success

By in Marketing Tag ,

by Rachel Fredrickson (Howe) for Search Engine Land Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. I am not an HR manager and have never worked in HR. Still, I have managed people in some capacity over the years and have a strong interest in the psychology behind human behavior – that is what I’m pulling from for this article. If you are uncertain about…

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Marketing Planning & Risk Management.

By in Business Management, Marketing Tag ,

by SEBASTIAN CUERVO AND CRISTINA DAROCA for 42 Slash Every professional marketer eventually gets closer to owning and worshiping a particular number. Number of leads, number of opportunities, MQLs, SQLs, SALs, and so on. Ultimately, it all comes down to revenue, and more importantly, success in marketing is about understanding systems.We had a great conversation with Cristina Daroca, where we went over how she does top-down AND bottoms-up analysis to develop annual marketing plans. Before we dive into the tactical aspects of this piece, this is also an excellent opportunity to reconsider the importance of risk in your marketing campaigns. Risk matters Marketers love being able to…

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I tried writing a blog post with ChatGPT, so you don’t have to.

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag ,

by Erica Santiago for HubSpot If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my…

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How to do a quick SEO accessibility check

By in Marketing Tag

by Maria Georgieva for Search Engine Land Among the top one million homepages, there were a staggering 49,991,225 unique accessibility issues identified, averaging 50 issues per page. This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50. Many best practices for improving website accessibility align closely with SEO tactics. This article tackles how to manage 10 accessibility elements to can also help improve your site’s SEO and ensure inclusivity for all users. How disabilities impact the online journey You can’t make an…

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A Practical Inbound Marketing Strategy for B2B Companies

By in Marketing Tag , ,

By Michael Brenner for Marketing Insider Group The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new leads. However, attracting leads is a daunting task for any company. Figuring out which way to go about attracting leads is half the battle. Inbound marketing might be your best bet for marketing your B2B company. Today’s consumers want to learn. They can sense whether marketing is spin and self interest or truth and…

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How to measure what marketing activities are actually driving revenue

By in Marketing, Revenue Tag

by MKT1 Newsletter I can nearly guarantee your early or growth-stage B2B startup doesn’t have the right marketing analytics in place to determine what’s actually working across go-to-market. Startups either don’t know how to set up the right basic tracking and data collectioncor they over-engineer something way too complex for their stage. Both scenarios result in not having the right marketing data to operate efficiently. With the complexities of go-to-market motions, funnel mapping, and tooling, I understand why this is the case—but it’s definitely something you need to fix! Every marketer should know if the activities they are focusing on are…

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Perfecting prompts for SEO content development

By in Marketing Tag

by Nicola Agius for Search Engine Land Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. But where should you start? And what qualities make a prompt perfect – or at least good? Here’s a recap of Fagin’s top tips from SMX Advanced, as well as some prompts she has used for maximum performance. Prompt protocol Crafting…

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